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Aluminium Central to success

In just over a year since launch, CentralASL – sister company to CentralRPL and part of the Boing Boing Group – is reported to be cementing its place as one of the Midlands’ leading aluminium fabricators and contributing more than 20% to the group’s overall sales.

Led by industry stalwart, Gary Morton, the Boing Boing Group says that it saw the need to broaden its product suite for group customers by adding increasingly popular aluminium windows and doors to its portfolio. CentralASL was formed in 2017 to address this need and according to the Boing Boing Group, has gone from strength to strength ever since.

CentralASL general manager, Jonathan Bicknell, commented: “We launched CentralASL to offer outstanding aluminium windows and doors to our customers, just like CentralRPL does with PVC-U. Whether it’s an existing or new customer, operating in the residential or commercial markets, as a group we can offer them the right product, backed up by great customer service, for every installation.

“Using the AluK Optimo range, CentralASL manufactures aluminium windows, entrance doors, bi-folds and patios for trade customers operating in both the residential and commercial markets. Everything in the Optimo range has been designed to exceed modern building standards, while offering both residential and commercial end users a secure, reliable, stylish, low-maintenance suite of aluminium windows and doors. In response to their success, especially in the commercial market, we have also launched a curtain walling and façade range.”

Boing Boing Group CEO, Gary Morton, commented: “In an industry where quality is a given, service is everything. At CentralASL the product range and quality are exceptional, but what really sets us apart is our focus on customer service. We call it customer intimacy – really knowing our customers, what they want and what they need, and then delivering. Whether you’re buying PVC-U from CentralRPL, aluminium from CentralASL or painted products from our Central Inspired range, our commitment to customer intimacy stretches across the group. I’m pretty sure that’s the real secret to our success.”

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