News: February 2010

Swish Window and Door Systems has announced its attendance at a new round of consumer shows throughout 2010, as part of its ongoing consumer campaign.

The new campaign begins with the National Homebuilding and Renovating show at the NEC from March 18-21. The Swish road show then moves onto Grand Designs Live at Excel, from May 1-9, and then at the NEC from October 8-10.

In addition to its national show programme, Swish will also attend the Scottish National Home Building and Renovating Show in Glasgow, May 15-16, and the Northern Homebuilding and Renovating Show in Harrogate, November 5-7.

Paul Lindsay, general manager, Swish Window and Door Systems said: “We attended a number of national shows in addition to regional and local activity last year, and found that they were a very effective and practical way of reaching the consumer. Giving home improvers the opportunity to feel and try a product speaks to them in a way that advertising or online activity alone can’t, and we have seen the results.

“Looking to this year, we’re expecting to do even better, attending more shows and events than ever before with the ambition of putting the Swish brand and product range directly in front of a quarter of a million visitors.”

In 2009, the window systems company attended three national consumer shows, putting Swish fabricators and installers in front of 150,000 active home improvers. Supported by an ongoing national advertising campaign, it is claimed that this contributed to significant growth in the Swish Authorised Installer Scheme, which grew by more than 20% last year, generating new leads for Swish fabricators.

www.swishwindows.co.uk