Carl F Groupco says that its mobile friendly online shop, Carl F Direct, offers rapid product search functionality and customer access to detailed account information.
The on-line shop features over 1,500 professional on-site tools and accessories for the glazing sector and other building industries. The web-based service includes hand/power tools, measuring/maintenance products, health and safety equipment, clothing/footwear and ladders.
Launched in 2007, Carl F Direct has reportedly attracted brands including Apache, DeWalt, Glazpart, Rapierstar and Wera.
It has been designed to offer an alternative to trade counters and is targeted specifically at industry users.
Carl F Direct is said to provide an extensive range of products and ancillary items such as workwear. The service provides competitive pricing, regular offers and next day delivery for stocked items.
Carl F Direct enables users to filter their search by price, size, manufacturer, colour or type. After registration on the new site, customers are provided with account data enabling access to their order history.
Other feature enhancements to the Carl F Direct web site include the ability to view availability and product details plus adding to a wish list, downloading product information and sharing on social sites.