100 GGP 0416

GGP 04 Apr 2016

HARDWA R E & S E C U R I T Y The lock that sells doors Steve Stewart, CEO of lock specialist Brisant Secure, says homeowners want real-life Homeowners’ attitudes have security they can trust, and Ultion can give it to them. changed a lot in the last 10 years because a series of scandals have shaken their confidence in who and what to trust. We all used to be much more trusting, but then politicians claimed outrageous expenses, journalists hacked phones to get stories, bankers lined their pockets, car manufacturers lied about test results, and sports people used performance enhancing drugs to win medals. Now homeowners don’t know who they can trust. There’s a lot of talk in marketing about what products do and homeowners have learnt from experience that not everything they hear is true. All they want is a product that does exactly what it says – and in real-life, not just a test environment. In our industry, most doors being sold let burglars in because they haven’t been tested in a real-life situation. For years, salespeople have been telling homeowners the doors they’re selling are secure because that’s what they believe, and they’ll With the addition of Keyring, homeowners can remotely locate their Ultion key with their smart phone keep burglars out because they’ve passed this test and have that badge. But homes are being broken into. In the year to September 2015, the ONS reported 743,000 home burglaries. The ONS Crime Survey “Ultion isn’t just a lock that locks your door, it’s a lock that sells doors.” says that 74% of burglaries are through the door and that 43% of those are by forcing the lock. Brisant Secure commissioned new research. It found that the most common method of forcing a lock was by snapping, at 89%. Lock snapping has been spreading across the country for the last 10 years from where it started in South Yorkshire. Now stories of snapping are common across the UK. The industry still sells 1 star locks thinking they protect homes from snapping and they haven’t even been tested against snapping. Three star cylinders are better because they have been tested against snapping. But burglars learn fast, and adapt new methods to force locks that might not be included in the tests. So the Master Locksmith Association’s (MLA) created Sold Secure Diamond (SSD) which reflects real-life. SSD tests are rigorous. MLA locksmiths have as much time as they need to break a cylinder in any way they know how. If the cylinder breaks, it fails. If it doesn’t break, it passes. Ultion, the high security cylinder from Brisant Secure, has 3 stars and the ‘real-life’ SSD. It protects homes from real-life burglars. The door market is rapidly switching to Ultion because it’s the lock that locks in laboratories and real-life. Ultion’s timed break-in videos are grabbing the attention of manufacturers, installers and homeowners because they show the most commonly installed locks, currently in millions of UK homes, being snapped in seconds. They show Ultion beating break-in attacks. Its sacrificial sections snap as they’re meant to, then the solid Molybdenum core activates lockdown mode, which keeps the door locked. Homeowners love Ultion and the security it provides. Doors with Ultion sell faster and easier than doors with other locks. And now Ultion’s free 10 year £1,000 guarantee against burglary by lock snapping is further confirmation to homeowners that they’re buying real-life protection from opportunist burglars trying to force their way in. There’s no getting through an Ultion so we don’t expect to have to pay out anytime soon! The latest addition to Ultion is the Keycap, that clips onto an existing Ultion key making it more comfortable to turn in the lock. It look stylish and cool, too. It’ll be available in eight different colours so homeowners can colour code their Ultion keys. Now, with Keyring, homeowners can track their Ultion key. Homeowners can download an app and link their Keyring to their phone using its Bluetooth connection. Once connected you can see exactly where your Ultion key is on a map, so if you lose your keys you can see in seconds whether it’s in the house or in Starbucks where you dropped it. If you’re near the key but still can’t find it, you can make the key ring, so you can locate it by sound. Ultion isn’t just a lock that locks your door, it’s a lock that sells doors. And it’s becoming a desirable piece of smart home technology, too. 100 www.ggpmag.com April 2016


GGP 04 Apr 2016
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