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GGP August 2013

NEWS Building trades & SPECIFIER Make the right choice with the BTS Show Initially unveiled in the June 2013 issue of GGP, Unity Media has reported that the launch of its new Building Trades & Specifier Show (BTS), earmarked for 28-30 October 2014 at Coventry’s Ricoh Arena, has been met with an extremely positive reaction from the glazing industry. Event director, Andy Dunn, said: “I am pleased to say the exhibition has got off to a good start, and with the early launch some 16 months prior to the start date, the process of obtaining front of mind awareness has certainly got people talking. “One of the major highlights the BTS Show offers the glazing industry is that it’s not just an installer show,” he continued. “As well as targeting installers, we feel it’s equally important to include architects, specifiers, developers, surveyors, main contractors, local authorities and housing association specifiers, registered social landlords and facility managers. All of these play a very important role in any modern building or construction development and as such, we’ve earmarked over 40 building and specifier publications to actively promote the BTS Show. “If you’re thinking of exhibiting at a trade show in 2014 therefore, and would like your products to be seen by everyone involved in the building chain, then the BTS Show is the one for you.” For more information on the BTS Show, contact Andy Dunn on: 01732 748000 or visit: www.btsshow.co.uk AWARD WINNING: At this year’s Passivhaus Trust Awards, which took place at the residence of the Austrian Ambassador in London, Internorm’s low energy window and door systems featured in two out of the three winning projects, with five of the nine shortlisted projects utilising Internorm’s systems. Internorm UK, which originated in Austria, focuses on the low energy market and is the only window brand in Europe to have nine Passivhaus certified systems. The UK Passivhaus Trust Awards, now in its second year, celebrates the design and performance of Passivhaus in the UK. It aims to highlight the achievements of the Passivhaus pioneers and show that Passivhaus can apply to any building type to create ‘beautiful’ buildings. One of the two winning projects was Totnes Passivhaus, (pictured) a refurbished 1970s five-bedroom property located near Totnes that incorporated Internorm’s HV240 (Varion 4) timber/aluminum windows and HT400 (Selection) door. Since its refurbishment, the property now uses 90% less energy to heat than the average home. Insight Data reports email on the up Nice panel sales soar Insight Data has announced that 95% of window companies now use email, a rise of 50% in just three years. The number of fabricator and installer email contacts increased from 9,000 in 2010, to a record 14,000 addresses in July 2013. Helen Costeloe-Hughes, commercial director at Insight Data, explained: “There is a real change in attitudes. While much of the industry is email-savvy, there has always been a strong element that preferred telephone and fax. But now even the most traditional window companies have moved to email.” Part of the change has been the growth of mobile devices such as iPhones and tablet computers, as fabricators and installers find these business tools indispensable and with 53% of people now using their mobile device to access emails. “With over 14,000 fabricator and installer email contacts, updated live in real-time by the Insight research team, this creates enormous opportunities for email marketing. At Insight Data we have seen a significant rise in open rates and enquiries from email as fabricators and installers are more open to email communication”, added Helen. Insight Data update the email database in real-time, with over 1,200 changes every month. “Email data degrades faster than any other data, so it is essential that the information is continuously updated. 98% of emails from the Insight database are delivered, compared to around 75% which is the industry norm for prospect data.” Insight Data has an in-house email marketing team and send over 3 million emails every year. “For those companies who don’t have the expertise or resources for email marketing, or simply want to improve response rates, we can provide a complete start-to-finish service” added Helen. Insight’s database also includes architects, local builders, house builders and main contractors, with over 52,000 email contacts across the building industry. Nice Door Panels, has reported half year sales up 17% on the same period in 2012. The company believes that the disappearance of some of its budget competitors has helped boost sales, along with its extended product range, short leadtime and ‘customer focussed’ approach. Nice Door Panels also shares transport and other key resources with sister company Solidor, in order to help minimise its carbon footprint. The product range now extends to 19 designs and 16 colours and woodgrains. Some of the latest finishes include Mocha, French Grey, Chartwell green and Duck Egg blue. The company has also experienced a growth in conservatory panels and has introduced 36, 40 and 44mm panels over the last 12 months. Gareth Mobley, MD, said: ‘This is a great performance by us and reflects the fact that there remains a buoyant and sustainable market for door panels.” 10 August 2013 Glass & Glazing Products


GGP August 2013
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