046 GGP 0813

GGP August 2013

CONSERVATORIES&ANCILLARIES Don’t pass on the glass Zoom’s chairman, Martin Randall, says the recent warm weather has focused consumers on the need for the right conservatory roof glazing. Irecently looked at the statistics for Zoom’s website, to see who visits the site and what they look at. I wanted to find out what’s important to my existing and potential customers in order to help improve Zoom’s products and service. I discovered lots of visitors go direct to Zoom’s ‘Brilliant Ideas’ pages, particularly for Relax 365 glazing, and even more people go direct to our glazing section. They spend a long time there too. I wasn’t surprised – glazing can make or break a conservatory. As I write this, we’re in the middle of a longoverdue warm spell. Earlier in the year it was freezing, but the beautiful weather highlights how important it is to have the right glazing in conservatory roofs – unless your customers are happy to swelter in hot temperatures that is! Historically, this was always the problem with conservatories: they were too hot in summer, but too cold in winter. And homeowners were disappointed when they could only use their conservatory a few months a year. It’s part of the reason the market dropped. I’ve always said conservatories have much more potential. The UK has an acute housing shortage and many families need more room. With the right glazing, conservatories can be used all year round and add real living space. Plus, conservatories are more affordable than traditional extensions and cost much less than moving house. YEAR ROUND LIVING Last year we launched Zoom Conservatory Glass, Relax 365, which is an ‘intelligent’ range of conservatory glass that keeps conservatories at a comfortable indoor temperature no matter how hot (or cold) it is outside. Specialist tints and coatings reflect the sun’s rays to reduce solar gain and keep conservatories cool in summer. They also reduce glare and help prevent UV light fading fabric and furniture. In winter, thermally efficient sealed units stop heat from escaping, so conservatories stay warm. Zoom Conservatory Glass comes in four ranges: Platinum, Gold, Silver and Bronze, with a choice of six colour tints and the option of self-cleaning glass. STRAIGHTFORWARD PRICING Homeowners love the benefits of high performance glass and, when the benefits are explained, are often willing to pay a moderate premium to get real value out of their conservatory. But some window companies shy away from selling glass because it can be expensive and over-complicated to buy. So, Zoom Ready roofs are sold with glass as standard, at a competitive price. We wanted to make selling glass as simple as possible for our customers, so we don’t pass on the glass manufacturers’ Energy Surcharge. It means there’s no hidden cost – the price you see is the price you pay! A CHOICE OF GLAZING As fantastic as Zoom’s glass is, we recognise that some installers want less expensive alternatives. So, homeowners on stricter budgets can enjoy all-year-round living with Zoom Poly-Smart Relax 365. Our range of ‘intelligent’ polycarbonate has a long-life integral solar shield that reflects up to 80% of the sun’s solar energy. And as well as helping maintain a comfortable temperature inside, it reduces glare by up to 80%. Zoom Poly-Smart doesn’t require any maintenance or cleaning and is available in both 25mm and 32mm thicknesses and a choice of two colours. I started as an installer and I know the more choice you offer, the better the chance of making the deal. We’ve added another product to our glazing range, Zoom Privacy – Relax 365. With an acid-etched layer of glass, Zoom Privacy gives a velvet-smooth opaque finish that still lets the light in. It’s perfect for homeowners whose gardens are overlooked or for those wanting extra privacy. I strongly believe the right glazing helps installers sell more conservatories, so if you want to make more money from trouble-free conservatories don’t be afraid to get in touch... For further information call Zoom Ready on: 0845 305 4138 or visit: www.zoomroom.co.uk 46 August 2013 Glass & Glazing Products


GGP August 2013
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