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GGP August 2013

IT&SOFTWARE CONCLUSION The opportunity for smart glazing businesses to take advantage of the Internet to attract business is unprecedented and the barrier to entry is lower than ever. Not all websites are created equally though, and if you’re going to be working with a website designer make sure they understand marketing. There are a number of different elements to promoting your business online, but when it all comes together the results can be fantastic. If you are yet to dip your toe into the water, there’s really never been a better time. The Internet is swallowing an increasing number of previously effective marketing outlets, so the question is not if you’ll have to sort out your Internet presence, but when. For further information visit JobDoneWebsites.com Jotika launch new site Jotika has launched a new look website that now includes features designed to make visiting the site a much quicker, easier and more interactive experience. The site is intended to help potential customers make an informed decision about the technological and operational investment that comes with the purchase of an industry specific ERP solution for flat glass processing. The new features include improved navigation that aims to give instant accesss to a range of software products, enhanced content that boasts an improved layout and a more visually appealing design. Screen views are now presented in a new gallery with navigation bar, slide show and full screen mode with both the screen shot gallery and video demonstrations now integrated into the design, plus a facility that allows overseas clients to contact their own market representative, directly from the contact page. For for more details, visit: www.jotika.com TIP 4: MAKE IT EASY Whether or not you like to use email, there is a large (and growing) number of potential customers that prefer it over phoning. Whether they’re busy parents who can only get online late at night, or professionals working during the day who can manage to send an email but not talk on the phone, you need to make it as easy as possible for them to contact you. Using email forms on your website means that people can leave you a message in seconds, at any time of the day or night. An automatic response can be set up to thank them for their contact and promise a return email shortly. It looks professional and means you can get back to them when it’s convenient for you. If the form asks for a phone number you can call them back, but be aware that some will be more comfortable holding the early conversation by email as they feel less pressured. TIP 5: USE SOCIAL PROOF Social proof is the psychological shortcut that says: if everyone else is doing this, it must be a good thing to do. Smart websites can use social proof to shortcut visitors to a buying decision without having to talk about how wonderful the business is, or otherwise sounding too ‘sales-y’. How? Testimonials should be used strategically to answer customer objections and put the visitor’s mind at ease. However big your company is, testimonials from customers and even suppliers can contribute to an overall impression that you are reliable, trustworthy and honest. It’s impossible to overuse testimonials. If you have one, use it prominently. If you have 100, use them all. Video testimonials work even better because if they’re fake it usually shows! Your competitors are almost certainly not doing this as well as they should, so capitalise on this. New tools for Network Veka A new range of Network Veka web tools has been launched by the organisation in order to help its members get the most from their websites. There are a number of features to choose from and members can decide whether to go for the “full package”, including a brand new website, or simply pick and choose the pages that will best complement their existing site. The web enhancements included are: a price engine, a feedback generator, a showcase page, a discount voucher engine and a control panel to allow members to edit and manage all the various features. Network Veka MD John Ogilvie explained: “After personal recommendations, the Internet has quickly become the “first port of call” for homeowners looking to improve their property. With the home improvement industry becoming more and more competitive, Network Veka’s web tools allow members to capitalise on this with a strong online presence and a professional looking website. “The idea is that these simple-to-use tools have been designed to combine with members' existing advertising and PR to turn increased web traffic into quality sales leads.” The team at AWC Home Improvements has already trialled the “complete package” and were impressed with the difference they found. Director, Michael Griffiths, revealed: “We’ve really seen a difference since implementing these tools. We’ve had some really good enquiries and feel that this has been a fantastic move for our company. It’s important to drive traffic to your website in order to benefit from these tools so we made sure that the call to action on our adverts and press releases directed people online. We’d like to thank Network VEKA for all their support.” For further information, visit: www.networkvekatools.co.uk Glass & Glazing Products August 2013 51


GGP August 2013
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