57 I T & S O F T WARE “Our contact form is just that – it simply asks visitors for their contact details along with a very basic indication of the work they're interested in. This info helps us forward the lead to the enquirer's three closest approved installers – be they Veka or Halo – who then get in touch, find out the specifics of the job, and put a quote together for the work. “This is just one way that becoming approved makes life easier for installers. Our package of marketing support puts subsidised websites, personalised promotional materials, and targeted advertising in easy reach of all approved installers. We've taken care of the professional design costs – installers just need to pay for printing and postage to achieve results that most companies can only dream of!” More than 400 installers, fabricators and suppliers have reportedly joined the approved installer Scheme since its launch at the FIT Show 2014. Amy continued: “To see approved installers, up and down the country, converting online quotes into profitable work is really encouraging. The fact that approved installers can access this provision free of charge has made the scheme an amazingly popular introduction to the support on offer from The Veka UK Group.” www.vekauk.com/approvedinstaller www.ggpmag.com August 2015 The Veka UK Group has reported that online enquiries from homeowners exploring its approved installer scheme are being converted directly into ‘lucrative work’ for members of the support initiative. A dedicated homeowner-facing section of the approved installer website guides visitors through the benefits of the scheme, the Veka and Halo home improvements on offer and an ‘easy-to-complete’ contact form indicating the nature of their enquiry and showing where their nearest approved installers are located. Amy Grundy, national sales manager for the approved installer scheme, said: “With the website, we've kept things as simple as possible. Visitors get the low-down on the essential elements of working with an approved installer, allowing individual companies to expand on their benefits when following-up the sales leads we send them. Roof lantern feature ‘powerful’ sales tool Windowlink has reportedly enhanced its sales, presentation and pricing software for windows and doors, Focus, with the addition of a roof lantern feature, designed to help installers ‘seize opportunities’ in the fast-growing glazed extension market. Windowlink’s MD, Mark Dudley, says this development is in direct response to new market trends, as well as customer demand. According to the latest report from window industry market intelligence supplier, Insight Data, the conservatory market has ‘reinvented itself driven by a shortage of housing stock and rising house prices, as well as product innovation, which is creating renewed consumer desire.’ Online boost for Veka installers Mark said: “One of these developments is the rise of integrated, bespoke glazed extensions. Many of our installer clients currently using Focus, the design-to-sell software for windows and doors, have told us they are experiencing strong demand from consumers investing in extension projects, and have added the innovative roof lantern to their portfolio in order to take advantage of this cross-selling opportunity.” UK Windows is said to have been using Focus for the past three years, and has recently opted to add the new roof lantern feature, to help it promote the product to homeowners. Sales director, John Small, said: “Focus is an essential sales tool. They love engaging with it, selecting their options and seeing the price changing in real time, with every choice they’re making. Thanks to it, our customers don’t argue over the price, so we never have to offer discounts. It is very effective, and I wouldn’t do a quote without it.” Quotatis adds feedback feature Quotatis, the business quotation service for home improvements, has added a new feature which it says offers its network of contractors the opportunity to gain insight into their customers’ opinions. As part of the new upgrade, Quotatis contractors will have their own company page featuring their company logo where they can list the services they offer and the area they serve. They will have access to a new ratings and review feature, which allows consumers to give their contractor a star rating and a review in their own words, giving reassurance to future customers and helping contractors to build up their reputation. Quotatis’ head of marketing, Tom Crosswell, said: “For many smaller companies this may be their prime source of feedback but for the larger ones with their own feedback system, it offers the benefit of completely independent data and reviews. The reviews are only from Quotatis users who have sought a quote from one of our sites or engaged the services of one of our members, so the problem of fake reviews, which other services suffer from, isn’t an issue.” Also commenting on the recent BBC report that looked at businesses boosting their reputation by purchasing fake reviews, Tom explained why the new Quotatis ratings and reviews system will not be affected by this: “Our review system is a ‘closed loop’ one. This means it isn’t open to fake reviews in the same way other platforms are. You can only submit a review if you’ve had dealings with that particular contractor.” The new company profile pages offer an overall rating based on the reviews customers have left. They can gain valuable insight into the perception of their business, allowing them to assess every aspect of their consumer facing product from pricing to telephone manner of staff. Quotatis monitors contractor ratings and its customer service team is on hand to offer help and advice on how to improve their rating.
GGP August 2015
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