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GGP August 2015

COMMENT Network Veka says hello to Halo Sales and marketing director of The Veka UK Group, Colin Torley, tells us how Network Veka, an organisation that has been established since 1996, manages to keep up with constantly changing industry and consumer demands. done in each individual case. It allows us to assess how good a job is being done by every one of our members, and if we find that a member is no longer meeting the same high standards that allowed them to enter in the first place, they will not be allowed to remain in the organisation. Companies must undergo strict vetting, and must agree to continuing “the foundations that Network Veka was built upon were designed to be entirely future proof ” audits and training, before being allowed into Network Veka – and this is why carrying the Network Veka logo acts like a badge of honour. Homeowners know at a glance that companies displaying the logo uphold the highest standards. It’s no wonder, then, that membership to Network Veka is coveted throughout the home improvement industry. Previously exclusive to companies using Veka profile, we have now made the decision to open membership to all group customers – including fabricators and installers of our equally well respected Halo profile. Halo manufactures quality profile that is highly regarded throughout the industry and we have no hesitation in supporting it with the same customer assurances we have for Veka products. An increasing number of The Veka UK Group’s products are fabricated using new Group profiles – the recently introduced Imagine suite of bi-fold, French and patio doors being a case in point. We want Halo customers to have the same support opportunities as Veka customers – we implemented that parity from the outset of the approved installer and fabricator scheme and, now, are pleased to extend it to Network Veka. The geographic respect that Network Veka has for its members remains unchanged. We have a responsibility to ensure that companies have a sufficient area in which to operate without inadvertently being placed in competition with other network members. As such – and as ever – we are interested in recruiting only quality companies that fill the gaps in our current coverage, giving them the fullest opportunity to maximise the effect of our support. Exciting times Thanks to our strict requirements when it comes to customer service, one of the many benefits of membership is a shared customer satisfaction rating of around 97% compared to the industry average of just 83%. This is an exciting time – both for Halo fabricators and installers, and Network Veka too. BMW Building Products and Tradesmith have become the first Network Veka members to come from the Halo stable – eager to capitalise on the support that has helped network members grow their businesses at more than twice the market rate in recent years. We’re looking forward to seeing the network continue to grow, with new members and new initiatives like the training academy, while maintaining the exact same unwavering ethos of quality and service it has held for 20 years! 60 www.ggpmag.com August 2015 Colin Torley Network Veka, the pioneering installer support arm of The Veka UK Group, has been established for two decades and still represents the very pinnacle of installer support throughout our industry. The team was discussing what has made the organisation so well placed to weather the many storms the industry has faced, and we can't help but think that the foundations that Network Veka was built upon were designed to be entirely future proof. The organisation was established to protect the consumer and provide fail-safe, insurance-backed guarantees, while giving professional installers a way to prove their consistently high standards. These aims will never go ‘out of style’ and are as important now, as they were in 1996 when Network Veka began. As Network Veka’s MD, John Ogilvie, recently pointed out, one of the most important aspects of the organisation’s offering is the customer satisfaction questionnaire that every single homeowner fills out. These forms come directly back to Network Veka HQ, not to the local member company, so we can assess how good a job has been


GGP August 2015
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