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GGP August 2015

HARDWA R E & S E C U R I T Y Expanding horizons Synseal’s product portfolio has changed significantly since the early days of its PVC-U profile offering. Now the company boasts a multi-material, multi-product range, of which hardware is an important part. Mark Schlotel, head of marketing at Synseal, explains why. Offering lots of different products in addition to extruded PVC-U profiles is great, but it’s not at all useful if there isn’t a reason for them being in the mix. Each fabricated product we offer (only for sale to our fabricator customers, not installers directly, to allow them to expand their own range) is offered for a reason. For example, some products might be complicated or expensive to make or others might be difficult to source from reliable suppliers. But with adding new products and materials to the mix, comes an expansion of knowledge too. The technical team at Synseal has had to become an expert in all of the new fields we operate in, to ensure we can offer our customers the full 360° support they have come to expect from us. Hardware is no different. Champions of Choice We apply our Champions of Choice philosophy to each product sector we operate in. So, within our hardware offering, for example, we offer named brands as well as our own range of Performance Hardware. The Performance Hardware range of window and door handles is for exclusive use with our Legend, Shield and SynerJy 70mm PVC-U systems. It includes inline or cranked espag window handles with 20mm or 40mm pin lengths according to system use and lever/lever, lever/pad or inline lever/pad door handles, all available in a choice of five finishes: polished gold, polished chrome, satin silver, white and black. A unique Synseal decorative design with common features between the window and door handles creates a complete and matching suite of products. The Performance Hardware range has been meticulously tested to meet and exceed industry standards which is reflected in the guarantees on offer – a 10 year mechanical guarantee as well as a five year coatings guarantee on plated finishes and a 10 year guarantee on powder coated finishes. The new range is high end quality in construction, designed and sourced by Synseal to ensure a competitive price point for direct purchasing fabricator customers and as large quantity stock levels are available at Synseal in all finishes and sizes, a robust supply chain is always in place to deliver the products they need. Synseal will continue to partner with some of the leading hardware suppliers in the country because they can offer customers a wide variety of hardware choices, some of which offer a recognised consumer brand. However, the new Performance Hardware range reflects Synseal’s ongoing strategy to provide a true one-stop shop supply option for fabricator partners. Mark Frain, Synseal’s hardware category manager, said about the Performance Hardware range: “Synseal consults with its fabricator partners on a regular basis and the issue of differentiation in hardware is something we have been discussing with them for a while. Our customers understandably want products no-one else has access to at a price that allows them to remain competitive, without any compromise on quality. The devil is always in the detail and after many months of hard work and a rigorous testing programme we have now developed the ultimate solution – the Performance Hardware range. “Synseal fabricators that want to be able to offer something completely different to the fabricator down the road can now choose Synseal’s Performance Hardware range, safe in the knowledge that manufacturers using other profile systems won’t be able to follow in their footsteps. It’s not often that you can say you genuinely have something completely different to offer your customers which makes sound business sense, but it is pleasing to announce that we are now in that enviable commercial position.” To support this range of hardware, Synseal has also this year launched a 2nd edition of its hardware catalogue which now features the exclusive Performance range of window and door handles. The new easy-to-use catalogue details a comprehensive range of branded components in four clearly-presented sections: window hardware, door hardware, patio door hardware and hardware accessories. This informative 70-page hardware catalogue is jam-packed with components carefully chosen for their reliability, technical performance and value for money. All items in the hardware range are held in stock at Synseal to ensure that our fabricator partners always have the products on hand to deliver top quality finished windows and doors to their installer customers. Stand out from the crowd The reason Synseal adds more products to its range is to offer customers the simplest and most efficient route to a quality end product that stands out from the crowd. Hardware should not be underestimated as an important part of that package, which is why we have strengthened it across the entire Synseal portfolio of products and will continue to work with our fabricator partners to develop our offering further. 63 www.ggpmag.com August 2015


GGP August 2015
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