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GGP August 2017

BM Aluminium addresses skills shortage Jack Antosch has joined the team of LogiKal software technicians at BM Aluminium in Tewkesbury. Aged 18, Jack has been recruited as a trainee, but is said to be already supporting customers with technical queries and updates. Over the past 10 years, BM Aluminium says it has largely been able to mitigate the effects of the skills shortage by successfully training its own team. Senior installations technician, Dan Hodges, and junior technician Ben Knight, for example, both originally joined the company as trainees and benefited from the comprehensive workplace training programme which is in place. In his new role, Jack is reportedly working closely with customers to customise their LogiKal software so that it takes into account bespoke options such as hardware and glass and enables them to generate their own reports. Managing director, Dean Hodges, said: “Experience has shown that the best way for us to recruit and retain the high calibre staff we need is to provide our own training in house. Obviously, our software technicians have to acquire the technical skills necessary to support customers, but it’s also essential that they adopt our meticulous approach from the outset and deliver on our commitment to providing exceptional levels of customer service.” 48 I T & S O F T W A R E Synseal unveils new online portal Synseal Group has launched a new online ordering portal for the Masterdor GRP and engineered timber door ranges as part of a £175,000 investment in digital customer solutions. Over the past six months the systems company has released a series of new digital platforms to support its customers, including an all-inclusive trade website covering the whole Synseal Group product range, a streamlined customer service platform and an app for the Masterdor Craftsman range which uses augmented reality to help homeowners design and visualise their perfect door. The new Masterdor portal reportedly enables customers to complete their orders online 24/7 with the ability to design both Benchmark GRP and Craftsman timber doors from scratch, including style, colour, glazing and hardware. This incorporates the whole range of 19 Benchmark and 28 Craftsman styles. Andy Jones, group sales and marketing director at Synseal Group, said: “We’re investing in digital solutions which respond to our customers’ needs to access information quickly, easily and onthe go. Now customers can track their queries with us online, browse our full product range in one place, and create bespoke door orders online at a time that suits them. “The new Masterdor portal, which has just gone live, will make it much easier for our customers to order doors to exact specifications and to see what they look like online before “We’re investing in digital solutions which respond to our customers’ needs to access information quickly, easily and on-the-go.” completing their purchase. With the Craftsman range, we now have 28 styles in 21 colours, all available with a choice of 44mm or 54mm thicknesses with an optional thermal core – so it’s important that our customers can specify exactly what they need online in just a few clicks. “Some of our customers make regular orders of the same products so we have designed the portal to be easy to make repeat orders; but for customers who are responding to bespoke orders from homeowners it gives them the flexibility to design online with the customer on hand if they wish, and to visibly see their final product. This is a big step forward in modernising the www.ggpmag.com August 2017 Masterdor brand since we acquired it two years ago, and will make a huge difference to customers who have been limited to making orders over the telephone during office hours. “On top of this, our Craftsman AR app which we launched just a couple of months ago, enables installers and homeowners to design their Craftsman doors on their mobile or tablet device, and superimpose this directly onto a customer’s home or an existing door in the showroom, making it the perfect tool for installers on the go. “We’ve received excellent feedback from customers on our most recent digital investments and are confident they will help our customers to reduce their admin time and to improve their conversion rates.” The new Masterdor online ordering portal is available for existing customers. To sign up, visit: masterdorbuilder.co.uk/register. The Craftsman AR app can be downloaded for free via the Apple Store or Google Play. Jack Antosch


GGP August 2017
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