DOORS & COMMERCIAL ENTR ANCE S
Keeping up with the Instagrammers
In this month’s column, Doorco’s Jayne Sullivan looks at the rising trend
in pink doors and the well-timed launch of the company’s pink door range
which is raising money for We Mind & Kelly Matters.
Doorco has been doing a lot of work
on colour over the last few months.
We’re changing the paint product
we use, and this naturally leads to
exploring what more we can offer. Whilst we’re
initially focusing on moving forward with our
existing palette, the new supplier has a ‘Top 100’
list of matched colours, including many from
leading colour design specialists.
One idea that was born from this colour
exploration project was the new pink door range
we’ve just launched in support of We Mind &
Kelly Matters, a charity set up by Glazerite’s John
Hewitt in memory of his daughter Kelly, which
aims to raise awareness of mental health and
Pink was Kelly’s favourite colour, so she
quickly came to mind when we were considering
adding the new colour. In typical Doorco fashion,
we didn’t stop at one pink door! We’ve created
an exclusive collection of four doors, each one
in a new shade of pink. We opted for a more
traditional style, using our best-seller Carnoustie
and half-glazed Lytham, but adding a modern
twist with brand new exclusive glass options,
some designed by our creative consultant, Jeyda,
and all produced for us by RegaLead. The design
is completed with the stunning Rose Gold Sweet
hardware from Brisant.
During our review we felt pink was the colour
missing from our collection, but as with every
idea you must consider the commercial viability
of it. Although traditionally it represents ‘sugar
and spice and all things nice’, according to
Farrow & Ball it’s ‘no longer the reserve for
nurseries and children’s rooms, but a versatile
palette for every kind of space, with grown-up,
greyed-out shades and bold flashes of colour
sitting side by side’.
Looking to social media we were astounded
to discover that #pinkdoor has 6.k posts on
Instagram and is regularly used by the growing
number of influencers. Mrs Hinch (a cleaning
guru on Instagram with .m followers) started a
new trend of pink doors amongst her ‘Hinchers’
and it’s now sweeping the UK. They’ve already
taken notice of our initial posts about the
collection and our customer, Xtremedoor has
also picked up the trend with an increase in
orders for pink doors.
We’ve already had a good deal of interest in
the collection which will be available soon. If you
would like to register your interest, please email
We are excited to see where this goes,
especially as we are donating % of the door
blank sales from this collection to We Mind &
Kelly Matters. What do you think of pink? What
colour would you like to see trending next?
Please get in touch via social media - @doorco_
official on twitter, Doorco Ltd on LinkedIn and
Facebook or @DoorcoUK on Instagram.