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GGP December 2013

Trade News New brand is launched Prefix Systems says it launched its new consumer brand, A New Room, ‘to great acclaim’ at Grand Designs Live in Birmingham recently, generating a number of qualified leads in the process. With more than 50,000 visitors in three days, the show proved to be the busiest yet at the Birmingham NEC, as visitors ‘ploughed through the doors in droves’. Based on the Channel 4 TV series, and presented by ‘design guru’, Kevin McCloud, the event was packed with over 500 exhibitors covering interiors, gardens, home improvement, self-build and renovations. According to Prefix, the A New Room stand was ‘packed’ throughout the show, as consumers looked at the garden room and contemporary conservatory, featuring an internal pelmet and the Cornice gutter shroud, which were on display. The tiled garden room was also promoted as a replacement conservatory project through Prefix’s ‘Refurbish My Conservatory’ venture, which forms part of A New Room. Further marketing materials and a lead generating website for A New Room will be launched in the coming months. Chris Baron and Chris Cooke, co-directors of Prefix, commented: “We had a great show both in terms of feedback about the brand and the products we showed. The leads generated showed that our brand will be one of the most important developments for the conservatory sector in recent years.” www.prefixsystems.co.uk 24 December 2013 New factory for VS production Suppliers merge National trade fabricator, Dempsey Dyer, has reported that sales of its windows incorporating Swisspacer have increased by 300% in four years. The Deceuninck fabricator, based in Pontefract, Yorkshire, says around 80% of its ready glazed frames now have Swisspacer spacer bars inside. Dempsey Dyer began using Swisspacer in 2009 to improve thermal performance and the company, which specialises in ‘A’ rated windows, says Swisspacer is a ‘failsafe’ for getting the best energy ratings. “With Swisspacer, we don’t have to change anything else about the window to get the energy ratings our customers need,” said Dempsey Dyer’s director, Peter Dyer. “We’ve always been very happy with its performance and the fact sales of Swisspacer have grown by 300% speaks volumes! “Aesthetics are very important and we’re one of the market leaders in coloured profile,” added Peter Dyer. “Swisspacer works well in our windows because it’s discreet – it lets our windows and colours do the talking!” Following what Glazerite describes as the ‘exceptional growth in demand’ for VS windows, bi-folding doors and patio doors, the company is equipping a 12,000 ft2 factory close to its head office and principal production facility at Wellingborough, Northamptonshire, specifically to handle production of these products. The move will take place during the first quarter of 2014 and, according to Glazerite, will also provide an increase of 25% to its main line production capacity. Vertical sliding (VS) sash windows have now become a mainstream product sector, with Glazerite enjoying ‘significant sales increases’ during 2013. Similarly, bifolding doors continue to be a growth area, with a resurgence in demand for high quality inline patio doors ‘completing the picture’, according to Glazerite. Investment has exceeded £600,000 for the new factory, including machinery, forklift trucks and two new vehicles. A total of 38 new staff have been employed during 2013 bringing the current total to 174 and a number of these will move into the new plant. Glazerite says it will continue to manufacture these product lines in its existing factory until the end of March 2014, ‘with no disruption to existing lead times as the lines will be run in parallel until the new facility is fully commissioned’. Thereafter, the company says that customers will be able to ‘enjoy the results of the greater efficiencies’ provided by the dedicated production facilities, including an improvement on lead times. www.glazeritewindows.co.uk Solidor says it has secured ‘yet another industry first’ as launch partner for the introduction of the Panel Lok product, which has been designed and engineered by GT Window Products. Panel Lok has been designed to facilitate the easy installation of composite panels into a PVC-U door frame, based on the same engineering principles as its proven GT Dummy Sash Lok. The product comprises two high tensile steel parts and one acetyl moulding and both Solidor and GT Window Products believe that Panel Lok will ‘revolutionise’ the way composite door panels are fitted. Panel Lok allows the easy fitting of side panels after the frame has been secured into position. In addition, the panel can also be removed from the inside with a flat head screwdriver. Gareth Mobley, managing director of Solidor, said of Panel Lok: “It’s a great and well thought out product that our customers are going to benefit from. We’ve already ordered 1,000 and fitting teams are going to really benefit from this on site.” www.solidor.co.uk Product partners Two glass and glazing suppliers in Exeter have joined forces to provide the city, the rest of Devon and now the South of Somerset with what they claim is a ‘first class service’. Exeter Glass Centre, located at Sowton Industrial Estate and Mackenzie Glass & Glazing, located at Marsh Barton, have now merged to become Exeter & Mackenzie Glass Centres, part of the Cornwall Glass & Glazing Group. The merger is said to have made Exeter and Mackenzie Glass & Glazing one of the largest glazing operations in the South West, creating a ‘comprehensive’ supply and installation service. It is hoped that glazing products from both locations in Sowton and Marsh Barton will offer customers greater flexibility and convenience, with both sites in easy reach of major transport routes including the M5 and A30. Swisspacer sales increase 300%


GGP December 2013
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