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GGP December 2013

Systems & Profiles “60mm frames work for installers on lots 60 December 2013 A trooper: 60mm 60mm frames have been one of the casualties of the downturn but Mike Crewdson of Emplas, one of a handful of large fabricators to still offer them, argues that this is not reflective of installer demand. Why do our customers still want 60mm frames? It’s a question of practicality”, said Mike Crewdson, sales and marketing director, Emplas. “60mm frames deliver a stack of benefits to installers when working with older properties, plus they have consumer appeal. The decision by many systems companies to drop them during the recession didn’t add up.” With one of the UK’s largest product ranges, Emplas is one of the few big fabricators to continue to offer a 60mm system, manufacturing frames in Profile 22’s FC60 suite. Crewdson continued: “There has always been a regional element to the 60mm system, even here within of different levels” the UK and Ireland. It sells in the South of England, parts of the Midlands – it’s reflective of the way homes have been built. It’s not a mass market but that doesn’t mean it isn’t an important one.” Crewdson argues that when the downturn hit, the economics didn’t add up for the large European systems houses who, with the odd exception, pulled back to core 70mm products. “If you’re looking at it across Europe, demand in the Midlands, across Southern England, Ireland – it all starts to look a little parochial,” he said. “But just because the economics don’t add-up on a pan-European stage, doesn’t mean that they don’t nationally, regionally and most importantly, locally. 60mm frames work for installers on lots of different levels. We know because our customers tell us.” And he argues that you only need to go back to the demography of UK and Irish housing stock to see why. According to the English Housing Survey Housing Stock Report 2008, of the UK’s then 22 million properties, more than 21% had been built pre-1919. A further 57% were built between 1919 and 1980. “Although these percentages are no longer an accurate reflection of housing stock in England as it stands today, it is indicative of the potential market for 60mm, these are the older properties built throughout the UK prior to the influx of 70mm PVC-U systems from the continent,” he continued. It’s the construct of these properties that often gives the 60mm system appeal among fitters. Reveal details in houses built in this period generally allowed for a maximum depth of no more than 68mm, which means to install a 70mm system creates significantly more cutting back and making good. By contrast, a 60mm system delivers far greater fitting tolerances. Crewdson added: “In older properties the average wooden frame that they’ll installers take out is around 63 maybe 64mm, so a 70mm frame creates a lot more cutting back – installers don’t want the added work and home owners don’t want it because of the additional disruption. That gives 60mm frames a real appeal.” Emplas has increased the appeal and the flexibility of the 60mm system by marrying it with an extensive choice of wood grain and colour and thermally efficient options. This includes a rapid turnaround service on non- standard foiled products with product dispatch in 25 working days of receipt of orders. Available across its product offering, this includes a choice 16 colours including Irish oak, Sienna PN, Sienna PR, steel blue, dark green, dark red, crème weiss, beck brown, Chartwell green, hazy grey, slate grey and gale grey. Emplas’ range also includes dual colour finishes, allowing installers to mix and match external and internal finishes, while foiled products are guaranteed for 10 years. Crewsden concluded: “There are also specialised areas of business, for example static homes and caravans, timber frame and steel Crittall-type replacements, and some commercial and industrial markets, where a thinner frame also has appeal. “But ultimately, it’s the time saving on site which is the biggest benefit. If you’re cutting back into plaster or tiles to fit a 70mm system, it means a lot more making good and a lot of extra work and that’s more time on site and less margin.” Factbox: 60mm frames from Emplas • Manufactured in the FC60 system from Profile 22. • Chamfered system with choice of four outer frames 52mm width, 59mm, 67mm and 80mm. • Internally or externally glazed with slim sash and full Eurogroove options. • Slim width frame profiles maximising glass area and thermal efficiency. • Fully accredited.


GGP December 2013
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