058 GGP 1216

GGP 12 December 2016

ALUMINIUM Advancing in aluminium After enjoying a phenomenal few years, thanks to an ever-expanding range of products, Wellingborough-based Astraseal has shifted the aluminium arm of its operations from its main factory to a separate 25,000ft² facility to keep pace with booming demand. GGP spoke to sales and marketing manager, Zac Nedimovic, to find out the latest. For almost four decades, Astraseal says it has been synonymous with premium PVC-U. Said to be among the first firms in the country to produce a PVC-U window, the company has gone on to become one of the market’s leading providers of Rehau and Eurocell windows and doors. In that time, the business has also developed a strong reputation for customer service – for building close, supportive relationships with its trade clients, listening to their views, and responding quickly to shifts in the industry. Ten years ago, Astraseal picked up on the beginnings of what would become one of the defining trends of the coming decade – the aluminium boom. Starting to offer products from leading systems companies Smarts and Reynaers, the fabricator ended up perfectly positioned to capitalise on the material’s enduring popularity. According to Astraseal, it wasn’t an easy shift to make. It took extensive investment, including recruiting new staff, new machinery, new tools and comprehensive retraining for its existing workforce – but with consumer appetite for aluminium surging, those investments have created great opportunities. Aluminium advancements A decade down the line, aluminium products had proved so popular that demand had overtaken Astraseal’s capacity to produce it – and so now, the firm has moved its aluminium division from within its main Wellingborough manufacturing facility, and given it a separate 25,000ft² factory all of its own. “Advancements in technology have completely changed the game with aluminium products,” argues sales and marketing manager Zac Nedimovic. “The aluminium windows of old weren’t very good. They couldn’t offer the thermal efficiency consumers demanded. However, modern aluminium windows have benefitted from huge advances in technology – most notably, the development of the polyamide thermal break, which has given them the thermal performance of PVC-U windows, and made them one of the most efficient materials around. “Desirability is also a big factor in the surge in aluminium. Homeowners are watching homeimprovement programmes like Grand Designs, and seeing newbuilds incorporating aluminium windows or doors. With its sleek, fashionable looks, and the ability to be delivered in a huge range of colours, aluminium products have become fashionable, high-status items.” The decision to move aluminium “We’re now able to provide certain products, like inline sliders and bi-fold doors, in as little as two weeks” production will see Astraseal installers enjoy a range of new benefits, as Zac explains: “Firstly and most obviously, the new facility will greatly increase our capacity – and more stock, in more colours, means even shorter lead times. We’re now able to provide certain products, like inline sliders and bi-fold doors, in as little as two weeks. But the increased space will also allow us to improve the quality of every aluminium product we produce – and, by freeing up more space in our main Wellingborough facility, every other product we produce too.” Extensive aluminium range Astraseal claims to have one of the largest selections of aluminium doors, windows, bi-fold, patio and sliding doors on the market. It stocks a comprehensive offering from Smart Systems, including the Alitherm casement window, Visofold bi-fold door, Ultraglide sliding door, and VS600 vertical sliding door, as well as the Visoline window and door system, all of which come available in over 100 different RAL finishes, applied-in house to speed up turnaround times and guarantee quality. Astraseal recently expanded its aluminium range even further with the launch of the Stratus aluminium thermal lantern roof and the Smarts Ultraglide inline slider system. “We can provide aluminium frames and doors in over 150 RAL colours including dual colour options,” explains Zac. “Whilst our colour coating facility is primarily used for our PVC-U range, we can also use it with aluminium to provide a scratch, flake and fade resistant finish in a wide range of colours. With our 10-year guarantee on our sprayed aluminium, customers can be assured of a quality finish. “We want as many of our customers as possible to take advantage of aluminium’s booming popularity. Some installers avoid it because they’re unfamiliar with it – and that’s why we offer extensive training on all our aluminium products. I’m delighted to say we’ve been able to help a number of businesses successfully expand into the aluminium market. “It’s mutually beneficial – it obviously helps us, but installers are also able to tap into a whole new market. If you’d like to know more about our training programme or any of our products don’t hesitate to contact me,” Zac concluded. 58 www.ggpmag.com December 2016 Zac Nedimovic


GGP 12 December 2016
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