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GGP February 2017

FABRICAT O R & I N S TALLER WORLD Gloucester based aluminium specialist, CDW Systems, is set to be a quarter of a century old in February. The achievement of reaching 25 years of trading follows a record end to 2016 which saw group turnover increase by 19% and hit £10m for the first time in its history. Formed in 1992, CDW says it has always been passionate about championing the use of aluminium in building. Whilst it has consistently seen success in the commercial market, the fabricator has witnessed the rise and fall of residential aluminium windows – following the PVC-U boom in the 1980s – and its recent revival in the domestic market. In response to this, CDW says it has partnered with aluminium systems companies to launch new products that ‘help installers differentiate themselves in this competitive market’. Coinciding with its 25 years in business, CDW has launched Reynaers aluminium lift and slide patio doors sets, aimed at the highend of the residential door market. Along with new products, 2017 will bring several changes to the business and its operations. Planning is underway to expand CDW’s 101 Gloucester-based factory to accommodate increasing demand for its fabricated products. Previous managing director, Jerry Webb, is now group chairman and Mike Davis, who has been employed at CDW for 11 years, where he joined as sales administration manager, has become managing director. Mike commented: “Moving forwards we are taking a positive approach to business. Although there have been whispers of trouble ahead for the construction industry, we have seen an increase in orders from our customers for products for both commercial and residential projects. “We’ve been doing this for 25 years, throughout two recessions, and we’re still going strong. I am confident for both ourselves and our customers going into 2017 and anticipate this will be our best year yet.” ‘New year, new lead times’ Bristol fabricator, The Window Outlet, says it is welcoming in the new year by offering even faster lead times on several products in its aluminium range. Windows, doors, bi-folds and patio doors from manufacturers Reynaers and AluK are now available with five-day lead times unglazed and 10 days glazed. These include Reynaers CF68 bi-fold and CP130 lift and slide patio doors, designed to provide ‘stylish and practical ways to bring the outside in and create expansive views and a seamless transition to an outside space’. Also now on offer with shorter lead times are AluK’s 58BW windows and 58BD doors, which are described as ‘high performance yet costeffective’ solutions for residential or commercial properties, as well as the BSF70 bi-fold, which is said to offer www.ggpmag.com February 2017 25 years of trading Despite the rise of digital and online marketing, installers are still using traditional methods when it comes to finding new customers. This is according to a recent survey where more than half (60%) of installers questioned said their primary way of attracting new customers is by word of mouth. While just 21% of installers said their website was their main method of generating leads, the report found that once a company had been recommended to a consumer, the majority search online to check their accreditations and verify the company’s past work. These statistics come from the Consumer Protection Association Annual Installer Industry Report. The CPA commissioned Insight Data to carry out the survey, which asked more than 12,000 installers a series of questions about their business performance and expectations for the industry. Installers listed leads from suppliers, magazine advertising and door drops as ways they attract new customers, suggesting these traditional methods haven’t yet been made obsolete by the explosion of internet marketing. Jeremy Brett, managing director of the CPA, said: “While the internet is a powerful tool, installers shouldn’t underestimate the power of word of mouth recommendations to homeowners from trusted sources such as friends, family and neighbours. “It also makes sense that the older generation of homeowners, who aren’t as tech savvy, will rely on drop cards, print advertisements and word of mouth to find out information on local installers. Print is very much still alive.” www.thecpa.co.uk Secured by Design-accredited security ‘without compromising on a premium and versatile design’. Clive Uppington, sales director at The Window Outlet, said: “After a fantastic 2016 where we managed to surpass £2m turnover in only our second year in business, we wanted to hit the ground running in 2017. “Since day one, we’ve been going against the grain for aluminium fabricators – offering quick turnarounds on quotes, superior online services and now, even faster lead times. “We’re determined to make 2017 even more successful than last year – and to achieve that we need to constantly strive to improve not just the finest products on the market, but the best customer service too.” www.the-window-outlet.co.uk Survey finds print is ‘still alive’ in the digital age Jeremy Brett Mike Davis, MD (left) and Jerry Webb, Group chairman


GGP February 2017
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