050 GGP 0113

GGP JAN 2013

SPEAKER’SCORNER Dodo on wheels Lance Testa, head of sales at Commercial Vehicle Direct, discusses the possibility that White Van Man could be about to die out because of the rising cost of motoring. But all may not be lost. they found a wallet in the street with money in it, they would either hand it into the police, or look for ID in the wallet and return it. See the similarity? Perhaps not Our study also revealed White Van Man to be but the White Van Man image definitely does not appeal to the one of the most considerate drivers on the road; younger generation and may be a finding that contrasts sharply with their under threat of extinction. perceived reputation as ‘aggressive drivers’. Just 25% of van drivers believe their stereotypical reputation for being aggressive on the roads is justified and only 15% of them have driving convictions of any kind. THE CHATTY VAN Key to protecting White Van Man, one of the most honest drivers on the road, is providing confidence to insurers that they are insuring the risk they have in front of them and that it is accurate. We do this by working closely with a panel of 20 insurers which we believe enables us to provide some of the most competitive van insurance prices in the market. We find that White Van Man, whether it is a new start up, or a well established business, like to speak to experts when discussing their insurance. In our experience, van drivers are different from usual motorists who are happy to manage their insurance through online providers. White Van Man is more considered; they want to speak directly to experts to ensure the policy they are provided with is the best fit for them. We manage these expectations by tailoring policies to meet van drivers’ individual needs. Our team of van insurance experts work with customers to offer specialist advice that can be tapped into, helping drivers find the best price for their requirements. JUMPSTARTING WHITE Aspoke to over 1,300 van drivers and our forced off the road. need a van.VAN MANTo offset the eventual ‘death’ of White Van Man,all brokers must help break the current cycle thatsees just 4% of under 30s entering trades thatdeal for the White Van Man, requesting areduction in parking costs and fuel duty. I agreethat more must be done to stop them beingt my company, we recently conducted astudy* which shows that the White VanMan is in danger of dying out. We research revealed that just 4% of 17-29 year olds If we can get the industry onside, it could are choosing to enter trades that require them to VAN DRIVERS ARE WHITER result in reduced motoring costs for van drivers drive a van, compared with 80% in the 40 plus THAN WHITE and hopefully, encourage more young people to age bracket. Our own research shows that dishonesty among enter the trades, providing a foundation of As a British institution, it is sad that young all motorists has risen 40% in just two years, drivers which can keep the great British tradition people are rejecting the idea of becoming a van based on non disclosure on insurance of White Van Man alive and well for many more driver and this career path is in danger of going applications, e.g. not revealing convictions or years to come. the same way as the dodo. Our research shows speeding fines and I believe this increase has that the rising cost of motoring expenses, such as been a key contributor to the rise in annual *The Commercial Vehicle Direct survey spoke to fuel and tax, is forcing a third of van drivers to insurance premiums for the White Van Man. over 1,300 van drivers as part of a study to consider other occupations. I firmly believe that This seems to be an unfair increase because understand more about this demographic. these pressures are having a direct impact on our research shows White Van Man to be one of 17-29 year olds opting for an alternative career. the most honest drivers on the road. For For further information, visit the website: Boris Johnson has recently called for a better example, 98% of van drivers surveyed said that if www.brightsidegroup.co.uk 50 January 2013 Glass & Glazing Products


GGP JAN 2013
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