056 GGP 0113

GGP JAN 2013

CABNEWS Up for the battle The momentum for keeping members fully informed, along with expanding services to them, is going to be maintained in 2013, argues Justin Ratcliffe, chief executive, Council for Aluminium in Building (CAB). member events. At a specification mini conference at Bradford in February 2012, relevant Regional meetings tweets reached over 34,000 accounts from just will continue to play a vital part the evening mini conference. for CAB in 2013. Members expect technical guidance, lobbying and support. Above all, it is perhaps the interpretation of complex standards and regulations from an individual that assimilates the information and uses their experience to communicate this to both technical and non technical staff within the membership. CAB prides itself on being able to provide such a service. Our annual technical conference at Loughborough on 16 May, 2013 will again be a technical focal point for the key issues facing our members and the sector. The membership expect business development opportunities in their package of benefits and these need to be varied; some large, some smaller events with an opportunity to meet thought leaders, potential customers and existing customers. At events, they want to hear speakers talk about relevant and realistic opportunities within their sector, something that they can take back to their own sites to discuss at weekly or monthly sales or technical meetings. At a recent members’ event in Coventry, an architect spoke passionately about a pod design being used for schools up and down the country. Tconcern is still being raised as to how remains key and access to quality, authoritative conceptual ideas and designs into reality.The design had the potential to use extensiveamounts of aluminium. The message was allabout taking ideas to architects and looking topotentially partner with them to developwhat do members expect? For a year in whichmany perceive there will be a flat market at best,we recognise that added value for membershiphe government’s recent decision to createadditional funds for school building iscertainly welcome as an initiative but much of this and other funding announcements and up to date information remains crucial. CAB’s regional programme of meetings for construction, are actually new investment and Members want an ‘augmented continues to grow and expand and it is how much is simply ‘re-announcing’ monies that technical/marketing experience’. By this I mean humbling just how many support the events and have already received headlines before. that they expect to see their sector, brand and see value in sponsorship. With few major projects, other than material, benefit from modern marketing Our next large event is being held at a truly infrastructure, taking place in the London area communication techniques, such as dynamic amazing building. The Magna Science Adventure and south east, such new investment, if it is websites and social media. Centre in Rotherham (a previous Stirling Prize indeed new, is welcome, nevertheless. However, The new CAB website (www.c-a-b.org.uk) was winner) is the venue for our first meeting on 21 having secured the orders and delivered and launched last autumn and created with members March. The mini conference theme will once completed on time, getting paid is still such a in mind. The site, though, still contains a wealth again be broadly around the theme of major issue and one that continues to threaten a of generic information which is so important for specification and a number of top speakers will recovery in the building envelope sector. the multitude of fenestration businesses that shortly be announced. Recent initiatives in this area include all continue to add aluminium to their range; hence CAB’s long association with Ecobuild will central government contracts having to be paid the need for a dedicated section of downloadable continue in 2013 (5-7 March, Stand N432) and within 30 days. In addition, the construction documents on aluminium and sustainability. this event brings together so many of the trade sector is set to benefit from faster and more This will be added to as aluminium industry association’s strengths, in terms of secure payments through the use of Project Bank targets and actual achievements are reported. communicating key sustainability, technical Accounts (PBAs) with around £4 billion worth of One document where this information will and marketing issues to not only members projects to be awarded through PBAs by the end also appear, will be in the 2012/3 Windows but also the wider construction sector. It of 2014. It is clear, though, from talking to Sustainability Partnership Annual Report which epitomises our role as the recognised voice of members, that much more needs to be done and will be available towards the end of Q1, 2013 aluminium in building. CAB supports the Construction Products and on which work has already started. Association’s (CPA) work in this area. CAB is also increasing its social media activity For further information, visit the website: So, what is CAB itself planning in 2013 and and now creates a hashtag for each of its key www.c-a-b.org.uk 56 January 2013 Glass & Glazing Products


GGP JAN 2013
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