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GGP JAN 2013

NEWS Why wood can be good For many glass, hardware and component suppliers the PVC-U and aluminium markets are the lifeblood of their customer base, Now, data specialist, Insight Data, argues that many companies are missing out on ‘huge opportunities’ within the timber sector. According to the recent Fabricator and Installer Report from Insight Data, there are more Multi channel trade supplier, Screwfix, recently held an ‘Innovation Day’ which saw 84 new and existing suppliers present their companies manufacturing windows latest products to Screwfix buyers. Held at the Innovation Centre in Yeovil, Screwfix partnered with the British Home Enhancement and doors using timber than any Trade Association (BHETA) to coordinate the day with more than 150 appointments completed between suppliers and the Screwfix buyers. For many companies attending the event, this was a key opportunity to present new and innovative products to buyers from other material. a national company and more than 400 products were showcased during the day. These figures highlight fresh opportunities for suppliers whose Mixed fortunes for aluminium or PVC-U.Insight’s sales manager, Soniatypical market may only include conservatory market PVC-U and aluminium fabricators,Punter, stated: “While many wouldassume there are a larger number of the reality is there are actually more The latest Palmer report for timber fabricators. It is true that conservatories shows that there are many are small joinery shops but two discernible trends – a fall in equally, there are some very large popularity but where they are timber manufacturers, such as bought, an opting for more Jeld-Wen whose UK turnover is over expensive products. £100 million.” Palmer Market Research (PMR) By turning attention to this notes that, in 2011, the number of lucrative sector, Sonia Punter conservatories installed in the UK, believes suppliers can “easily target” declined for the eighth year and win new business from running; this time down 8% to potential customers that would 86,100, the lowest number since otherwise go unnoticed. 1993. However, the installed value “The large number of timber rose, by a decent 12%. fabricators we have added to Industry expert Robert Palmer, our databases brings to light from whose 2012 report on the the importance of timber as a conservatory market in Great material and is a market that Britain these figures are taken, puts been on a more or less upward predicts little change in terms should not be ignored by glass, the rising value down to five path for the last 10 years, but 2011 of installations over the next hardware and component suppliers specific trends: showed a jump of 22%,” explained few years. whose traditional market may be Robert Palmer. “While the market According to his forecast, in aluminium or PVC-U,” she •An orientation towards bigger share taken by installations defined 2016 the market will be 6% larger contended. conservatories. as budget and mid market declined, than in 2011, but still 3% below Companies can find and target •Greater use of wood. those with a value of over £15,000 that of 2010. these timber fabricators using •Still small but growing incidence doubled their share to make up However, Robert Palmer goes on Salestracker, Insight Data’s online of the orangery. nearly a third of the total. The very to emphasise that “although we prospecting system that is claimed •Use of glass, instead of top end – installations with a value don’t include price rises in our to be the only database to be polycarbonate roofs. of over £20,000 – also doubled in forecast, it seems likely that the updated live, in real time. •Greater incidence of bi-fold, rather share from 8% to 16%.” value of the market will continue For more information, contact than hinged, doors. In volume terms, the to increase”. Insight Data, tel: 01934 808293, conservatory sector continues to be For further information, visit or visit the website: “Average installed prices have a market in decline and Palmer www.palmermarketresearch.co.uk www.insightdata.co.uk 6 January 2013 Glass & Glazing Products


GGP JAN 2013
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