078 GGP 0113

GGP JAN 2013

FABRICATINGTRENDS+PRODUCTS&INSTALLATIONS Why small is beautiful Finstallers it might be the right decision Selecta Systems, talks, salesMark Richmondand marketing director,abricator-installers are being targeted bylarger ones to stop manufacturing andconcentrate on installation. For some but when I speak to installers who have done this, many have regrets. about the changes in the The numbers affected are huge. According to market and how they affect Windowbase, nearly one in 10 fabricators has stopped fabricating in-house, or ceased trading fabricator-installers. altogether. Over the last five years, the market has lost 20% of PVC-U fabricators. At the same There are debates about how much more the time there has been an increase of PVC-U window and door market will reduce but it is installers by 7%. What this means is that many likely it is not going to shrink much more. As who used to fabricate and install are now buying sales volumes grow again, an installer who in windows and doors. fabricates, will be in a better position to increase We all know there has been and still is, sales and improve margins. overcapacity. So, it makes sense for big Yet, fabricator-installers need support that is fabricators to target smaller fabricator-installers customers tell us that taking control is the main different from large trade fabricators. Most to switch them to buy in, rather than reason they chose to fabricate. Right now, selling systems companies have to focus their time and manufacture windows; but it can end up as a to home owners usually means working on short resources on big trade fabricators and the smaller much better deal for the fabricator than it is for lead times and fabricator-installers are in a better customers can get left behind. But fabricator- the installer. position to manage their own time scales installers need a systems company that really The reasons installation companies went into effectively which is crucial for cash flow. understands their business; something I would fabrication still hold true. We know that home It is also important to maintain trade sales. argue that my company has an expertise in. In owners like to buy locally made products and For some smaller fabricators, much of this is fill fact, most of our customers make less than 250 this is a big selling point for fabricator-installers. in work sold to local builders, small installers frames a week. Showing potential customers around the factory and DIYers. It all adds to the bottom line but this can cement a deal. A company stopping business can be hard to keep when buying in For further information, visit the website: manufacture removes this vital USP. However, from another trade fabricator. www.selectasystems.com Dominating wall “The best roof by far” Grosvenor Windows, an Essex based window company, installing windows, doors and conservatories for domestic and commercial projects, recently decided to try Zoom Ready. Grosvenor Windows,which has used a number of different conservatory roofs in the past, bought and installed a Zoom Ready roof kit for a customer who ordered a 4m x 3m Georgian conservatory. “Zoom Ready is the best roof by far,” argued John Papworth, director of Grosvenor Windows. “We’ve tried all the other leading brands and Zoom is simply better, both in terms of installation and finish. “Although we’d never installed a Zoom Ready roof before, it was very fitter Tesco’s new Superstore at Hattersley features a friendly and easy to put together. The Zoom Glazing Stop is fantastic – the 1,000m2 curtain wall supplied by Senior best option for glazing slip I’ve ever seen. The customer was as pleased as Punch with her conservatory, Architectural Systems. The curtain wall facade is and we will most definitely be using Zoom from now on.” almost 7m in height and is said to ‘dominate’ For more information, visit www.zoomroom.co.uk or call 0845 305 4138. the main facade of the new store. Designed by Faulkner Browns, Senior’s worked closely with Tesco and Aire Valley Glass of Having the right supplier Keighley, to ensure that a cost effective installation was delivered on time and on Coventry based Synseal fabricator, MWG, recently replaced budget. The company’s SMR800 curtain wall 55 large, multi light windows on offices sited above retail units system used on the project, is a high performance, in Coventry. The majority of the windows were on the first and stick based, system which carries glazed units of second floors above the Opus Supermarket. 36mm in thickness. Tested to CWCT standards, The white finish combination windows, featuring fixed lights SMR800 is one of four high performance curtain fitted above and below opening casements, were made using wall systems available from Senior’s. Synseal’s Legend 70 PVC-U profiles. The new Hattersley Superstore is one of the “We pride ourselves on being able to complete a wide range of largest Tesco Extra stores to open its doors in the work for different types of customers, be they home owners, commercial, or public sector,” explained Manchester area. Employing over 300 staff, the Manj Sanghera, the owner of MWG. “The ability to chase different kinds of work is a vital skill to have new store has done much to revitalise the in this economic climate where companies shouldn’t be one trick ponies. They should have the Hattersley area which lies to the east of the City resources available to go for every opportunity. Of course, having the right supplier helps and Synseal Centre on the edge of the Pennines. in particular, gives us the support we need to be leaders in our field.” www.seniorarchitectural.co.uk For more information, visit: www.synseal.co.uk 78 January 2013 Glass & Glazing Products


GGP JAN 2013
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