22 NEW YEAR MESSAGES Justin Ratcliffe, CE, Council for Aluminum in Building Gareth Mobley, CEO, Solidor Group Composite door sales across the industry were strong in 2014 and our financial performance has shown a period of incredible growth that goes back several years. Consumers are now fully behind our brand and ask for a Solidor door by name, testament to the work we’ve done on our product and marketing. In 2015, the industry will continue its resurgence against the backdrop of a general election in May Dave Broxton, managing director, Bohle Mike Rigby, managing director, MRA Marketing I think as positive as 2014 was for many companies, including Bohle, it should be balanced against the www.ggp.com January 2015 preceding five years of economic instability. Growth is predicted to continue into 2015/16 but it is slowing down; partly because the Eurozone continues to struggle with deficit management and also because UK business confidence remains fragile. Companies like Bohle have always influenced confidence and growth within the glass and glazing industry through product innovation, which creates new opportunities and markets for our customers. I think innovation and diversification, rather than trying to undercut the competition, will be the key to profitable growth for many businesses in 2015. Around 93% of CAB members believe their sales will increase in 2015, so confidence is there together with a commitment to make capital investments. Margins, I believe, will remain tight but there is evidence that tender prices are rising which will help. Government has provided some greater forward plans for infrastructure investment, but an election year could prove interesting! Member companies appear to have good order books and with 200+ high rise projects at planning stage or just beyond in London there will continue to be a good level of work around. We will see evidence of this growth moving into the Midlands and North throughout the year which will help some who are missing out on the South East construction boom. 2015 could be the year when aluminium’s share of the domestic fenestration market shows real growth beyond 8-10% and signs are that the material’s popularity will continue to encourage new entrants here in the UK and from abroad. Construction and home improvements are looking good for 2015 – if you believe all the forecasts. But just because the markets are up, that doesn’t mean you’re going to get your fair share – or more than your fair share. That’s where great, strategic marketing comes into its own. We’ve seen a lot of nice ideas and exciting initiatives from companies in the windows and doors industry in 2014, and we expect more this year. But the real skill lies in communicating the benefits to market and integrating and synchronising those messages in the marketing mix for maximum effect. and the UK economy continues to make a measured performance, at a time when the Eurozone is seeing a slowdown in growth. But consumer confidence and spending is likely to continue to be relatively buoyant, as homeowners look to invest in better and more value added products for their home. Our recent investment by DW3 Product Group and NorthEdge Capital will go into the development and expansion of our infrastructure in 2015 and we will of course be unveiling further industry firsts throughout the course of the year. Welcome to 2015... 2014 proved to be very profitable for many in the glass and glazing industry, but should we expect more growth in 2015, or will the economic upturn begin to plateau in the next 12 months? We ask the industry at large what to expect in the coming year.
GGP January 2015
To see the actual publication please follow the link above