025 GGP 0115

GGP January 2015

Steve McIntyre, marketing director, Ultraframe Mike Crewdson, sales and marketing director, Emplas The opportunities will be there in 2015 although installers may need to apply a little more lateral thought and work that little bit harder to exploit them. While in 2014 we were still seeing the release of latent demand postrecession, we would expect to see something of a levelling out of the market in 2015, albeit continuing growth. Our fortunes invariably go hand-in-hand with those of the housing market and levels of consumer confidence. Quite what will happen to the latter is difficult to call given May’s general election and the continuing uncertainty that surrounds economic recovery and the UK’s future relationship with Europe. We should also prepare ourselves for some readjustment of the housing market. As to what all of this means for us, well it comes down to product range and an effective sales strategy. Energy efficiency will continue to remain a driver for growth, but how far this will translate into triple-glazing sales will be difficult to call. 2014 has been a fantastic year for Ultraframe. Our award winning LivinROOF has seen the fastest adoption of any new roof system we’ve launched in the last decade, but critically it’s allowing our network partners to open up the growing and lucrative replacement market. It’s no secret that our product development strategy points to enabling our network partners to really grab the replacement roof market so 2015 will be incredibly prosperous for our partners now they have the perfect system. As we launch our TV advertising campaign for LivinROOF, we’re very much looking forward to kicking off the new year with significant lead generation for our network partners – what better way to say Happy New Year. Corporation. And the composite door market continued to grow and take share from PVC panels and timber as the preferred material for entrance doors. Last year was a year of transition and integration for Door- Stop, revisiting some of our core values and product offerings. Door-Stop was recognised as Composite Door Company of the Year – and we won Best Digital Campaign in the CMAs. Door-Stop has grown fast by designing our product, service and marketing to make it easier for customers to compete more effectively and grow. So, no surprise, we’ll be launching exciting new products in 2015, creating new opportunities and new avenues for growth. “ When we’ve asked for help they’ve been there for us. ” 25 NEW YEAR MESSAGES


GGP January 2015
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