Andy Ball, managing director, Balls2 Marketing supply chain were gearing up to cope with the extra demand. In 2015, the challenge will be for businesses to grow their share of a competitive market where customers have more ways than ever to find a supplier. 90% of internet searches in the UK are through Google. So it makes sense to look at its activity for clues to predict future trends. Social media, mobile responsiveness and video are all gaining in importance in rankings. We believe companies will start to be penalised if their websites are restricted on mobile devices. But the biggest change in 2015 will be video. Making information available in easy to watch videos will keep companies ahead of competitors. Andy McDowell, commercial director, Pilkington UK Vic De Costa, marketing and sales manager, Swisspacer Energy efficiency was a top priority for homeowners last year, and will be again in 2015. Homeowners looking to keep costs down means demand for energy efficient windows www.ggp.com January 2015 Like all glass manufacturers, we’re pleased that the demand has generally stabilised in the last year, so I’m hoping that 2015 will see levels actually start to rise as wider economic recovery The upturn in the economy is good news for everyone in home improvements. Several surveys indicate a stronger housing market which means people are looking to spend money on their properties. Last year, companies across the continues to rise. High performance sealed units, triple and quadruple glazing will become increasingly popular. Window companies should think carefully about their choice of sealed units and components. Achieving the best energy ratings is an important factor for the homeowner. If the right components aren’t selected the performance of some ‘A’ rated windows can drop. This is why window companies choose Swisspacer. Swisspacer warm edge spacer bars are designed to achieve the best results, achieving ‘U’ values as low as 0.7 W/m²K in triple glazing and 0.58 W/m²K in quadruple glazing. 26 NEW YEAR MESSAGES Stefan Seidel, managing director, Profine (UK) In 2014, we experienced a year of continued strong growth and I fully expect this trend to continue. At the same time we’ve committed to further product research and development, as we look to launch several new and key strategic products under the Kömmerling banner in 2015. During the recession, Profine Group continued to invest and now we, along with our customers, are in a great position. While consumers may be distracted somewhat in the build up to the general election, there remains a strong propensity to consume and spend as confidence has increased immeasurably. But consumers are more marketing savvy than ever and so it will be those products that reflect newer design philosophies, improved efficiency and innovation that will prevail. The industry is in a good place, but we also need to be mindful that we excel in our core competences within our respective business operations. Joe Hague, managing director, Promac For most window and glass manufacturers, 2014 brought volume, confidence and investment. Projects to replace machinery and/or expand capacity are aplenty, but we are also seeing companies explore new ways of manufacturing and developing new product ranges. Our window and glass machinery partners have developed their machines to operate with more flexibility, speed and efficiency whilst producing high end product with exacting quality and precision. The transition to furniture quality windows and complex glazing solutions has begun and we expect the trend to continue as manufacturers look for USPs and a larger slice of a mature market. In 2015, Promac reaches a milestone anniversary as we celebrate 35 years of continued supply and service. We are truly proud of this achievement as we are of the partnerships we have with all our machinery suppliers. Building lasting relationships is the foundation of our business and forms part of our philosophy and strong service values to our staff, customers and suppliers alike.
GGP January 2015
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