027 GGP 0115

GGP January 2015

Mark Schlotel, head of marketing, Synseal Guy Hubble, joint managing director, RegaLead 2014 has been a busy year for many, us included, with the decorative glass market growing and evolving, increasing demand in added value products for composite doors and a new division launched in Glass Processing Products by RegaLead to tailor to our ever rising base of glass processing customers. A huge driver in 2014 was undoubtedly colour and we see no sign of this abating in 2015. If anything, the demand for coloured windows and doors will only gather pace. What we do see is a change in the most popular colours as the range of shades available continues to increase. We have historically witnessed black become the new white and anthracite grey the new black, but we only need look to Europe to see that bolder colours such as ‘very berry’ have fast become ‘the new anthracite’– and where Europe leads, as they say... We look forward to a colourful year and advise that the industry readies itself for this onslaught in demand. Customer feedback, industry research indicators and gut feelings all point to another strong year in 2015, with new build activity also on the increase to deliver another welcome boost. One arena for marketing focus at Synseal will be the burgeoning conservatory retrofit market, which offers plenty of scope to upsell with value-adding products such as high performance glass, folding sliding doors and roof design options. We’re now resigned to the fact that new conservatory installs will continue to lurch at around the 80,000 mark, but as around 35% of home improvement market value will continue to be associated with these projects, the trick will be to arm our business partners with a choice of appealing and quick-fitting building extension solutions. The general election will provide a distraction and serve to reinforce ‘have’ and ‘have not’ Britain. continues. I’m also optimistic that, just as the UK market is improving, this will also be reflected overseas, which will help bolster glass export sales in the coming year. Pilkington is in a stronger position going into 2015, we’ve never been more focussed or efficient. That said, there’s still more to do this year to delight our customer base. As you’d expect from a company that places great emphasis on its R&D, we also have a number of new products and innovations in the pipeline. We’re expanding our Pilkington Suncoolrange and we’ll be launching a number of hybridcoated products that offer multiple performance benefits to combine separate product functions in a single window unit. 27 NEW YEAR MESSAGES “ With their support we have increased our volumes by 30% in just 6 months... ”


GGP January 2015
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