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GGP January 2015

New Essentials range Henderson and we want to make the Essentials range of everyday items just as simple.” Included in the range are wood fillers, wood glues, wipes, super glue, towels and PVC-U cleaners. Targetting tech-savvy tradespeople IronmongeryDirect has revamped its mobile website after conducting research that revealed 75% of tradespeople use their smartphone for work. A poll of more than 10,000 tradespeople by IronmongeryDirect, that challenges the ‘White Van Man’ stereotype, found smartphones to be the most popular technology device used by tradespeople whilst at work ahead of laptops (56%, tablets (31%) and computer accounting software (29%). In response to this discovery, IronmongeryDirect’s mobile website has been overhauled with a focus on improving user experience to help tradespeople access its services on the go. The new design was inspired by feedback from over 1,000 customers collected through surveys and face-to-face interviews. The remodelled site offers customers a better mobile experience with greater support provided throughout the optimised ordering process. For example, the checkout process 73 HARDWA R E & S E C U R I T Y Hardware distributor, Sealco, has launched a new Essentials range aimed at providing timber and PVCU fabricators and installers with the best deals on everyday consumables. “We know there are products that people use all the time so we wanted to make sure they can buy them at everyday low prices,” explained Alan Malcolm, sales sirector for Sealco Scotland. “To make it really easy for customers, the Essentials range is also available online. Ordering from www.sealco-scotland.co.uk gives customers a flexible way of buying hardware and accessories from major manufacturers including AGB, Yale, Hoppe, Maco, Trojan and PC has been significantly redesigned to make it faster and simpler to add products to the basket and then complete the order. The website now also boasts enhanced product imagery and clearer pricing. Moreover, tradespeople that place their orders before 8pm will receive next-day delivery, making it even easier for customers to order supplies on the move. www.ggp.com January 2015


GGP January 2015
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