NEW YEAR MESSAGES
At Edgetech, we’re very
positive about the year
ahead. That’s not to say
we’re being complacent
– we know that, in many ways, 2019 is likely to be very
challenging. But 2018 was challenging too, and we still managed
to achieve real successes.
In 2019, we’ll be implementing a new strategy, using a
comprehensive research project we carried out over the last year.
Our new mission statement is to create value by putting the
customer first, delivering unrivalled performance and doing
the right thing. Our new vision is to set ourselves apart through
innovation and expertise. And our three new brand promises
commit us to ‘Reliability, Evolution and Expertise’.
By ‘Reliability’, we mean that we’ll be supportive, do the right
thing, and offer our customers consistently exceptional quality
and performance. By ‘Evolution’, we mean we’ll always strive
to create products that propel the industry forward and give
our customers the edge over their competition, to never stop
looking for ways to create better outcomes for the businesses that
work with us. And by ‘Expertise’, we mean that we’ll constantly
“At Edgetech, we’re very positive
challenge ourselves to expand our knowledge, always back our
products with the best know-how in the market, and be at the
forefront of innovation in our industry.
In particular in 2019, we’ll be focusing on product
development. We’ll be drawing on all the resources available to us
– from the world-class expertise of our parent company Quanex,
whose Ohio research facility is one of the most advanced of its
kind, to the new Coventry test lab manned by Gary Shoesmith,
our tireless technical development manager – to produce a host of
Gary is currently working on a number of high-performance
spacer solutions, which we’ll be hoping to launch throughout the
year. These won’t just allow us to offer even greater choice to our
customers – they’ll help us overcome the materials shortages that
became increasingly problematic for businesses throughout the
sector in 2018.
So we enter 2019 with a very clear idea of who we are, and
what we want to achieve. Edgetech is the market leader for flexible
insulated glass spacer systems, built on a legacy of customer trust
and focused on creating the future.
We’re established, customer-driven, and innovative. And by
continually listening to our customers, and striving to best meet
their needs, we’re confident we’ve got a very bright year ahead of
As we predicted back at the
tail end of 2017, 2018 was
really the year of GDPR rather
than Brexit, as businesses sought to
bring their operations in-line with the new data regulation.
At Insight Data, we are incredibly proud of our smooth
transition to GDPR – a move which has safeguarded our
customers and further strengthened our position as the
industry’s leading provider of data and market intelligence.
In 2019, there will be no escaping Brexit talk as we head
towards March with the prospect of no-deal, a revised deal or
maybe even a second referendum or general election.
Whilst businesses are right to prepare for every scenario;
speaking with suppliers, securing extra stock and reassuring
customers, the worst mistake they could possibly make is to
sacrifice their sales and marketing.
Without question, accurate prospect data and market
intelligence will be absolutely vital to achieve real business
success in 2019.
While accurate prospect data will keep businesses savvy to any
changes within the industry and deliver the best results, market
intelligence will allow business owners to identify new markets
and opportunities and set a course of action for the year ahead.
It’s no surprise that users of Salestracker, our online sales and
marketing platform are incredibly positive about 2019.
Looking at our own business, a successful 2018 means
we are incredibly positive about the year ahead. Over the
past 12 months, our team has been hard at work developing
and improving our services – creating a number of new
opportunities that we are excited to launch this year. We’ve
also made some important, strategic appointments designed to
support our customers at every level.
Whilst of course we will be closely monitoring Brexit, we will
also be focusing attention on the upcoming ePrivacy regulation.
2019 will see further amendments made to this directive which
in its current form has major implications on B2B marketing.
Working alongside GDPR, ePrivacy will impact how businesses
communicate with prospects and ultimately how direct
marketing is conducted.
Much like with GDPR, we are preparing for this early –
speaking with policymakers and attending high-profile summits
to gain all the information we need to ensure our service
www.ggpmag.com January 2019
about the year ahead”
“Without question, accurate
prospect data and market
intelligence will be absolutely vital”