28
NEW YEAR MESSAGES
Stephen Nadin,
MD,
Rocal Group
Sarah Hitchings,
Residence
Collection &
Window Widgets
Customer care,
outstanding product
performance and
effective marketing
has been top of the industry agenda
in 2019 and will no doubt be part of the key
drivers of success in 2020. These are also three ingredients that
underpin everything that we do within Rocal Group and for our
Endurance Doors brand.
We’ve done much within the business over the last 12 months
to become a better performer all round and our KPIs fully reflect
the success of change management across the group. Some of
the examples of these improvements come from the very heart
of our business in the form of our employees and we’ve been
active in nurturing a 21st century quality culture throughout all
departments.
The great efforts to improve our customer care even further
have been done so, with the goal for each of our respected
customers to have a wonderful experience with us, regardless
of order or enquiry. We are always investing in our business to
help sustain our growth curve. This also has been reflected in
the recent re-structure and growth of the marketing department
to include two dedicated marketing executives, one each for the
trade and consumer sectors.
Since 2002, our solid core composite door has undergone a
development programme to make our door an exceptional one,
based on the proven Metsawood Kerto LVL door slab. We’ve also
gone further to improve product performance with our unique
moisture barrier system, which is a blown PVC section to the foot
of the door slab to eliminate any risk of water ingress.
Water ingress in composite doors has plagued our segment in
the past, so we’ve taken a lead by introducing a three-step process
to the glazing cassettes. Firstly, we carefully tape the apertures
with aluminium tape, before we fully wet seal the glazing
cassettes to the slab and cassette to the glass to ensure that our
doors offer the maximum protection against the elements. These
developments to the Endurance Door have had a radical and
positive impact on customer call backs, which have nearly been
completely eliminated.
At the other side of our business for Rocal, we’ve just launched
the Aboda Collection, which is a revolutionary range of
contemporary door panels which have been inspired by urban
design. There are 16 designs in the range with nine different
finishes for the standard Aboda Collection, along with a further
20 finishes available in the striking Stee-Al Collection, which also
boasts a flush stainless-steel glazing system.
Above all, there’s much to be positive about 2020 for us as a
business, as we continue to invest across a number of functions
including marketing, product development and overall business
operations and functionality. We’d like to wish you all a strong
and successful year.
2019 has been a defining year
for The Residence Collection
and Window Widgets in many
ways and the response from our
announcement on 13 December 2019 about the management
buy-out particularly stands out. While we’ve enjoyed strong
growth across the business and for both brands, now is the time
for us to invest in the business for the long-term.
The corporate shackles have been removed, as we move back to
a business that’s run with entrepreneurial flair and spirit and we’re
now going back to a culture that has helped build this business
in the first instance. From The Residence Collection perspective,
we’ve been instrumental in creating the market for a PVC-U flush
sash window, but no other products carry the level of design detail,
as we’ve developed all of our window and door systems from the
ground up.
“e corporate shackles have
been removed, as we move back
to a business that’s run with
entrepreneurial air and spirit”
R2 is the ultimate contemporary window that has no peers
elsewhere in the industry and it’s a product that is now just starting
to create sales traction and we believe in time that it will follow the
sales trajectory of R9, the true timber alternative window. R7 has
also found its niche as a window that can be specified in diverging
segments including conservation areas or as a window for the
masses with the same sightlines of its big brother, R9, yet with a
flush internal finish.
This year also saw the launch of RD, our new range of engineered
entrance doors which are capable of achieving smaller and larger
sizes in comparison to a composite door and it’s also a proposition
that allows fabricators back into the market for PVC-U door
manufacturing.
Window Widgets continues to thrive with many of the most
trusted and respected fabricators and installers in the UK as product
advocates and we’ve also done much to highlight the requirement
for CE Marking on all baypole jacks. We’ll continue to invest on this
side of the business, to ensure we remain the number one choice of
the trade when it comes to ancillaries and related systems.
Now that we’re directly in charge of our own future we can also
look to invest in more marketing campaigns and collateral, and this
includes the latest ‘My Residence’ magazine which has been so well
received across our customer network. As we grow further, we’ll
be looking to invest back in the business with products, service
initiatives and through effective marketing.
As a board of directors, we’ll be starting the new year as business
owners and entrepreneurs and our future and that of our customers
has never looked so good. We hope you have a great year.
www.ggpmag.com January 2020
/www.ggpmag.com
