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CONSERVATOR IES & ORANGERIES
Atlas ahead of budget for new business
a great year ahead with all of our
customers.”
Atlas claims to have welcomed
scores of installers on board since it
launched its Lantern 2.0 a year ago,
which it describes as the ‘slimmest,
lightest, finest looking and most
thermally efficient lantern’ that it
has ever created.
Atlas says that its flat rooflight
was created to deliver ‘all sky
and no roof ’, bringing ‘ultimate
performance and maximum light’
in a sleek, minimalistic design. And,
like the Atlas Lantern 2.0, it has been
designed to be easy to fit to help
installers speed up their installations
and enhance their profits.
“Installers have definitely caught
on to the incredible selling potential
of these products, which are perfect
for the growing flat roof extension
market,” added Gareth. “And we’ve
seen a marked increase in the
number of firms installing display
products in their showrooms. We do
encourage our customers to invest in
their showrooms because we know
that they’re likely to sell a third more
products because of them.”
The flat rooflight and Lantern 2.0
displays are just one element of the
marketing support package from
Atlas, which has been developed
Atlas Glazed Roof Solutions says it
is looking towards another strong
year as it announces that it is more
than 15% ahead of budget for new
business, with many new installers
to give installers all the resources
benefiting from its showroom
they need to create a professional
support package.
appearance and successfully
Gareth Thomas, sales and
promote and sell to customers. It
marketing director at Atlas, said:
includes brochures, which can be
“2019 was a terrific year for Atlas and
personalised with the installer’s
we are delighted to have welcomed
logo and company details, digital
so many new customers on board.
marketing support, direct mail and
We fully expected demand to be
advertising templates, retail leaflets
high for our Lantern 2.0 because it
and showroom display graphics.
is the best lantern available on the
The marketing team at Atlas is
market today, but we’re very pleased
also on hand to guide installers
with how the Atlas flat rooflight
through their marketing and develop
has performed, with year on year
a tailored programme to help them
sales up by 16%. In a challenging
increase sales leads and sell the
market, we’re really proud to have
range of Atlas products.
achieved these impressive results
Atlas offers four stock lanterns in
and we’re looking forward to sharing
its regular range in sizes up to 2m
New Prex brochure back to company roots
Prefix Systems has published a new
show the different shapes, along
20-page conservatory brochure, as
with a number of modern-day
the company looks to go back to
enhancements including a cornice,
its roots in promoting its range of
contemporary gutter shroud and
glazed roof products to the trade.
insulated pelmet.
Chris Baron from Prefix Systems
Colours are also highlighted in
said: “In many ways we are going
the brochure along with the bespoke
back to our foundations as a business
colour matching service, thanks
20 years ago to promote our range
to the in-house painting facility at
of conservatory roofs. No other
Prefix. There are also several before
independent business in the UK has
and after projects highlighted and a
manufactured more roofs than us
spread with a number of FAQ’s for
and we currently enjoy a notable
the consumer.
market share, serving the entire UK
Chris concluded: “While much of
through four branches.”
the talk in the industry is about solid
According to Prefix, the new
roofs, there still remains a strong
brochure fits in well with the range
market for conservatories and glazed
of marketing materials that’s been
roofs and for good reason. With the
developed by Hannah Gilrane,
latest generation of roof glass, they
marketing co-ordinator for the
make for a more permanent addition
business, along with feedback
to any home, or are indeed perfect
from customers. The contents
for replacement projects.”
www.ggpmag.com January 2020
x 4m and five stock lanterns in its
contemporary range in sizes up to
1.5 x 3m. Stock lanterns are available
on a five-day turnaround and come
in white, grey, black, grey on white,
and black on white.
The Atlas flat rooflight is available
in three stock sizes (1 x 1m, 1 x 1.5m
and 1 x 2m), and five stock colours
(grey, black, white, grey on white
and black on white), plus bespoke
colours and sizes up to 1 x 3m to
order. Installers are now also able
to source the Atlas lantern and flat
rooflight through Stevenswood trade
counters and the products are on
display in many of Stevenswood’s
national network of 34 branches.
Gareth Thomas
/www.ggpmag.com
