DOORS & COMMERCIAL ENTR ANCE S
Fit for the future
Stephen Nadin, managing director of Endurance Doors, looks at what it takes
to be fit for the future as a business and the many ways in which the company is
supporting its growing network of installer partners across the UK.
Let’s face it, we are in unprecedented
times. The UK has not suffered from a
crisis of this scale since the end of the
Second World War, and while that now
forms part of the modern history syllabus for
our children, in time I expect that the COVID-
pandemic will be similarly studied by generations
to come.
Outside of our friends and family, it’s been
a time for many of us to review our respective
businesses and the way in which we work.
At Endurance Doors we have also taken
considerable time to review how best to engage
and support our installer partners. Throughout
lockdown, we’ve been running PR and marketing
communications campaigns, as it’s now more
important than ever to remain visible and to be
proactive with our customers.
In the third week in May, we published a
COVID- installation guide which is aimed
at both installers and homeowners, and this
was carefully put together with advice from
industry bodies such as the GGF and particularly
Certass. Ian Murgett, our QHSE and continuous
improvement manager and the site health and
safety supervisor for Rocal Group, also worked
on this important document and in putting into
place the processes and procedures needed for a
safe return to work with a skeleton staff.
We are now at a stage that we have a full order
book and during the course of lockdown we
generated over ŒŽ leads from trade installation
businesses wanting to find out why we’ve
become one of the fastest growing brands in
the composite door sector. There is a demand
for better products that are backed up by a
great service and positive customer experience,
according to several of these enquiries.
As our nationwide network of installer
partners come back to work, we’ve also put
on a ‘Back•Work’ webinar, to highlight how to
re-ignite sales and how to make the most of our
powerful marketing programme. This was hosted
by Scott Foster, group marketing manager at
Endurance Doors and Chris Tahmasaby, CEO of
ICAAL, our internet and lead generation partner.
The industry marketing webinar included
details about the new branded door designer
that’s been developed by The Consultancy, a
new trade hub for all marketing resources and
assets, and the Fingerprint portal. This latter
development allows for the bespoke branding
of literature and point of sale materials, with a
direct Web•Print facility.
With people more familiar than ever with the
likes of Facetime, Skype and Zoom, it seemed
the perfect platform in which to engage with a
wider audience and it’s a platform that we may
well look to harness in the future. But while
installer partners find their own best practice
and processes for the sale and installation of
composite doors, marketing will be key for them
as they look to build short-term sales and longerterm
success and stability.
Given the challenges that’s faced by all
businesses in the UK and beyond, it’s those that
continue to invest and develop their brand which
will come out of the current situation stronger and
better prepared. Being fit for the future requires
better marketing, exemplary customer support
and ultimately the thirst to be the very best.
If you can’t rely on your supply chain, then
it could inhibit your business in the short-term
and more so in the long-term, as you lose market
position to your competitors.
Look for the added value and plan your way to
success with greater confidence.
“As our nationwide network of installer
partners come back to work, we’ve also put
on a ‘BackWork’ webinar, to highlight how
to re-ignite sales and how to make the most of
our powerful marketing programme”
July www.ggpmag.com
/www.ggpmag.com
