We talk a lot about colour – but
what is it actually worth in
monetary terms to the window
and door industry in the postlockdown
era? Cashflow is more critical than ever
before, so what does it give us in sales and in
margin that standard product doesn’t?
Those are big questions, but ones that as an
industry, we should be considering.
First off, what do the industry’s analysts past
and present say?
Industry analysts have followed markets for
PVC-U foils at a headline level for approaching
a decade, and their forecasts, have for the most
part, been ‘on the money’. Covid- may have
turned the past few months on its head but not
D&G Consulting reported that colour was
going to be a ‘key battleground’ in PVC-U, with
systems companies creaking under the pressure
of fabricator and, ultimately, end user demand
for shorter lead times on foils. How many
fabricators and installers are quietly nodding
their head in agreement?
And Palmer has also made some no less
sharp-eyed observations. At the last count, while
the market grew by % in volume it grew by % in
value. This included PVC-U sales, which were up
by 8%, driven for no small part by a significant
leap in sales of foiled products.
This, the Palmer argued was most clearly
illustrated in the window market, where a .%
increase in the market overall to 6.8m frames,
was outstripped by the increase in installed value
of .% to £.8bn. This was driven by demand
for foils including both woodgrains and solid
colours – up % since .
Analysts are also in agreement on the
impact that foils have had on the second time
replacement market, in fact it could be argued
(we aren’t going quite that far here), that colour
has been singularly influential in driving second
time window replacements, far exceeding that of
flush casements, although clearly complimentary
In fact, analysts predict that by next year, %
of windows in privately owned properties will
have been replaced at least once (Palmer), giving
foils and to a lesser extent, flush casements,
What is colour worth?
As an industry, we spend a lot of time talking about colour but what is
colour actually worth in monetary terms? Jody Vincent, national sales
manager at Emplas, discusses.
“D&G Consulting reported that colour was going to be
a ‘key battleground’ in PVC-U, with systems companies
creaking under the pressure of fabricator and, ultimately,
end user demand for shorter lead times on foils”