MACH IN ERY
Now is the time for positivity, sound
choices and actions
Elumatec’s Neil Parton, discusses why the machinery specialist has stood
firm and supported its customers during the Covid- crisis.
There is no credibility in glossing over
the damage that Covid-
has done
to manufacturing. Few industries have
escaped, incomes have taken a tumble
and soul-searching has become a national
pastime. This virus may be around for some time
and we need to develop resilience to it and its
impact as soon as possible.
We can start by seeing this not as a disaster
but rather as a challenge to be overcome. How
big a challenge depends on many factors, not
least the state of the operation before the virus
hit. No doubt some will find recovery a bigger
mountain to climb than others. Many operations
which appeared sound just a few weeks before
the pandemic was declared have been thrown
into disarray. Others have stalled, wondering
when to restart their production and at what
levels. Yes, there are problems, but we shouldn’t
ignore the opportunities − and they are out there.
This could be an ideal time for a fundamental
reappraisal of an organisation’s structure and
ambitions.
This crisis has exposed the perilous financial
state of many companies that were household
names, and many individuals and families are
indeed struggling, but it’s still important to look
at the bigger picture and remember a key fact:
before this virus hit, the economy was healthy. It
can be in that state again and probably far sooner
than many commentators predict.
Unlike a slow decline in economic activity
which chips away at prosperity and erodes
confidence across the board, this crisis arrived
when things were on the up. What’s more, the
impact has hit different sectors in different
ways and certain industries have never been
busier. With more time on their hands,
furloughed workers are spending more on home
improvements. The housing market is healthy.
Online sales are through the roof. What’s more,
because this was a crisis that demanded drastic
action, support has been put in place which will
protect livelihoods, jobs and future prosperity.
It’s not perfect, but it’s there, maintaining, as far
as it can, foundations on which to rebuild.
Talk to people from all walks of life, and the
doom-laden voices are almost drowned out by
deep reserves of optimism. There’s a burning
desire to return to a positive pre-Covid state
and that desire will drive recovery. But there’s
an important caveat: recovery will be difficult if
we’re too tentative about cracking on. This isn’t
to say that this is a time for throwing caution to
the wind and taking bold leaps into the unknown,
but rather that we will be best served by blending
positivity with sound choices and actions.
One of the qualities valued in times of crisis is
a safe pair of hands. When levels of uncertainty
are high, it makes perfect sense to eliminate
some of the unknowns. That’s why we see people
making investment decisions based on long-term
quality rather than knee-jerk choices made based
on a tempting headline offer. It’s why they revert
to dealing with people they can trust, rather than
falling for false promises, smoke and mirrors.
At Elumatec, we’ve kept our heads throughout
this pandemic, and we’re going to keep on doing
that because it’s in our DNA. Our approach
is simple: stand firm, do our job, support our
customers, now and in the future − virus or no
virus. We’ve got the people and the systems in
place to support that. We’ve got a reputation
for competence that few can match, and our
engineering proves its value year after year. If
you’re firing up your production lines, building
up again, wanting to improve efficiency and
precision, we’re here to support you. If you’re
thinking of a bigger shake-up of your processes,
you’d be hard-pressed to find a better team to
help.
At the height of the crisis, one of the key
messages on social media was #staysafe. Let’s
take a quick look at that concept. Its tone is
cautious, but the words also imply longevity: stay
safe over the long- term. You do that by choosing
partners who are ready to stand right by your
side, whatever your ambitions and whatever is
happening in the world.
July www.ggpmag.com
“Our approach is simple: stand firm, do our
job, support our customers, now and in the
future – virus or no virus”
The Elumatec SBZ / CNC was used to
make components in the fight against COVID-
/www.ggpmag.com
