FAB RICATO R VI EW
As the window and door industry
collectively opened its gates, across
England and Wales at least, in early
June, the age-old sport of ‘spotting
the bulls**t’ became fevered. Despite three
months of lockdown in a pandemic that has
spread like wildfire throughout the planet,
striking down millions of souls and more
than half a million of those permanently, UK
homeowners’ first response has been to replace
their windows and doors. Thank God for that!
The world is a sane place after all…
The window and door press, together will
social media, have all been awash with tales of
between 6% and % output from fabricators,
with many suggesting that the initial burst of
pre-lockdown orders being completed has been
extended with new business now continuing
this extraordinary bounce-back. If some Twitter
discussions are to be taken at face value, annual
sales for some out there might, inconceivably,
even come home ahead of budget this year.
Continuing under the ‘believe it or not’ theme,
we at Pioneer are also at full tilt, now even
recruiting to fill office and factory positions.
Much of our increased short-term demand
has come from new customers whose fabricators
let them down in their hour of need, bearing
out my comments a couple of issues back about
suppliers at all levels being too keen to shut
up shop. So, the announcement by Veka, that
beacon of sensible, intelligent conservatism in an
industry that at times can be anything but, that
it is looking to make redundancies because ‘…
the business is not going to bounce-back to pre
Covid-19 levels and as such action must be taken
to rescale the business in light of significantly
reduced sales’ must be a cause for concern for
all of us.
Veka has a long-standing reputation for doing
things right, even from when other systems
houses were still in short trousers. On that basis
alone, the announcement that they are looking
to lose a number of bodies from the payroll must
be taken seriously.
But there is a further sentence ‘…speaking
with our customer base over recent weeks, we
The storm before the lull?
Regular GGP columnist and MD of Pioneer Trading, Danny Williams,
comments on the resurgence of the retail market, the woes of Veka, the
continuation of Customade and the pre-packed re-birth of Everest.
“Veka has a long-standing reputation for doing things right,
even from when other systems houses were still in short
trousers. On that basis alone, the announcement that they
are looking to lose a number of bodies from the payroll must
be taken seriously”