I T & SOF TWARE
When it comes to customers it’s
all about the personal touch.
We all like to feel valued.
Demonstrating that you
appreciate your customers is a sure-fire way
to develop relationships that will benefit your
business. This is now fact in all industries –
whether it’s BC or BB.
Why is it important to show your customers
that you care about them? It’s simple. Customer
relations play a key role in the success or failure
of a business. Strong relationships build brand
loyalty and encourage repeat business, while
poor customer service can push potential
buyers to your competitors. If you want to get
better, high quality leads for your business,
use technology to nurture strong business
Technological innovations have made it much
easier for businesses to interact with customers.
This is particularly relevant for smaller businesses
that may not have big marketing and advertising
budgets to burn through.
Here are four ways to use tech to build better
– KEEP CUSTOMERS CLOSE
Build better customer relationships with emails.
Email campaigns allow a business to keep in
touch with their customers. Think about how
you maintain close relationships with friends and
family. The strength of those relationships comes
from close communication. If you never talk to
them, you may drift apart. It’s the same with your
Email campaigns, e-shots and even text
messages allow you to maintain and nurture
better business to customer relationships.
Get your email strategy right and your
customers will feel valued by your brand.
Use your emails to communicate new deals,
broadcast breaking news, answer FAQs and
– SOCIAL MEDIA
The fact that most of your customers will have
social media accounts should not be ignored.
Why? A Facebook, Twitter, Instagram and other
SM platforms allows consumers to reach a
company at a time that's convenient for them,
not just during business hours. Messaging
your company on twitter or through Facebook
is normally the way consumers interact with
brands – whether they are reviewing a customer
experience with you or asking a question.
Engage in that two-way conversation with
timely responses that help the customer.
Providing value is a great way to build trust. This,
in-turn will start to cement your relationship with
These free to use platforms allow businesses
with limited budgets to reach further and at
a deeper level into better customer relations
without major investment.
– DELIVER PERSONAL EXPERIENCES
In a crisis, companies normally cut costs. How
do they do that? Remove human workers and
replace them with automation. A huge problem
with self-service checkouts and automated phone
lines is that they treat customers like numbers.
They're also notorious for being unreliable too –
not great for building trust. Nobody wants to feel
like a statistic. Although automation is designed
to simplify processes, the connection between
customers and brand can suffer.
However, that doesn’t mean that technology
is the enemy of great customer experiences.
Technology can be harnessed to support
customer relations rather than get in the way. If
you want to really get to know your customers
use their behavioural data to personalise your
brand experience for them. What do they want?
What do they need? How can your product or
service help them to be successful?
All of those insights and much more can be
learnt from studying behavioural data that can
be found on a variety of analytics websites. Using
this data, companies can be better equipped to
deliver products and services that consumers
want and market them more effectively.
– CUSTOMER RELATIONSHIPS
Customer relationship management software
programs enable businesses to keep a record
of valuable customer details. This information
can range from basic contact details to more
sophisticated marketing campaign information.
The best CRM systems overlay marketing
information on to segmented lists of customers
so that companies can keep track of where a
customer is in their purchasing journey with the
brand. Some can also send smart reminders
when it’s time to contact your customers.
At Insight Data, we are experts at helping
businesses to nurture long lasting and fruitful
relationships with their customers. We offer
digital data solutions that improve customer
connections and add value to our client's
businesses. We’d love to talk to you now!
Building better customer
relationships with technology
Insight Data operations director, Jade Greenhow, highlights the role of
technology in customer relations and explains how to use digital tools to
encourage closer business relationships.