DOORS & COMMERCIAL ENTR ANCE S
Chantel Roach, sales and marketing director at Distinction Doors, looks
at the potential for volume sales in the new build social housing sector and
details how the composite door supplier supported one fabrication partner
in maximising opportunities in this market.
While the social housing sector
has long been recognised for
its replacement door market,
opportunities in new build are
developing as an abundance of new housing
frameworks across England and Wales are
announced and opened for bids.
In September, the Welsh Procurement Alliance
invited firms to bid for its mega £bn framework,
delivering housing across 6 regions in south and
mid-Wales. The Welsh Government has set a
target of building , new affordable homes
by the end of the term of this parliament. While
housing associations in Wales are planning to
double current output to deliver at least ,
affordable homes over the next years.
Earlier this summer,
contractors won a share
of the £m Great Places Housing Framework,
delivering new homes for Great Places and other
housing associations across the north of England
over four years. Meanwhile, the Central Housing
Investment Consortium (CHIC) selected three
companies to deliver its £bn modular housing
framework over five years. The procurement
consortium comprises more than 6 housing
associations and local authorities and is
collectively responsible for more than 6,
This is just a snapshot of the extraordinary
number of opportunities currently available in
this sector. New build projects include housing,
flats, apartments and care homes; that’s a lot of
Requiring a different approach to private and
retail sales, social housing presents long-term
favourable options – with supply only, supply
and install, and maintenance contracts. Local
authorities and housing associations commit
to high volumes as contracts usually follow the
framework agreement structure which is lockedin,
often for years at a time.
A wide selection of styles, sizes and trimmable
options mean that composite doors can be
installed right across the residential development,
from front and rear entrance doors to bin and
shed doors. This provides a greater opportunity
for volume sales.
Often styles, glass and colours are limited by
tenant’s choice which helps planning, production
Local authorities and housing associations
appreciate composite doors for their
performance benefits – security, energy
efficiency and low maintenance.
WHY PARTNER WITH DISTINCTION?
With over years’ experience in supporting
customers in the social and new build arena, we
have the knowledge and expertise to know what’s
required. Accreditations and certificates such as
Secured by Design for example, are essential for
social housing schemes and we work with our
customers to help them achieve these standards.
Our technical and quality teams are also on-hand
to support with specific requests.
While choice is often limited on social
housing projects, customers still benefit
from our extensive range of tried and tested
doors, including our fire doors which can be
incorporated into a fully compliant doorset. Our
-year structural warranty is a reassurance for
The Distinction marketing team also provides
support with marketing collateral including
tenant’s choice and technical documents and
more generally, literature to promote your
offering – a targeted brochure, perhaps.
We have a fabrication partner, based in the
North West, which provides entrance doors
for replacement, refurbishment and new build
schemes in the social housing sector. Through
us, they have access to hundreds of door styles
in a multitude of colours and stains – we offer
over contemporary door styles.
A recent order on behalf of a Salford-based
housing association saw our fabricator supply
and fit replacement doors for properties in
Ellesmere Port, Cheshire.
Tenant’s choice offered four door styles –
solid, six panel; sunburst with half-moon glazing;
six panel with twin top glazing and solid with
two vertical glazing panels – for front and rear
entrances. Residents could choose from white,
red, green and blue, with gold or silver hardware.
For those with glazed doors, clear or obscure
glass could be selected.
The fabricator is a SBD certified door supplier
and we are honoured to support them in meeting
the stringent requirements of social housing