Safety first

Brisant Secure says that 2018 was a year when people stopped using ‘super secure’ as an upsell, and it became a must sell, with security the number one key driver in entrance door sales. The company says that it has also become a default setting for locksmiths across the nation.

In 2018, the Ultion website is reported to have enjoyed a 53% increase in the number of unique visitors, while Brisant Secure claims that it had ten times more followers on Facebook at the end of last year compared to the start. The hardware specialist says that consumers are now talking about ‘super security’ products in the form of Lock Lock and Ultion, as its social media feeds have shown.

Brisant has also reported impressive sales performance, with 24% more businesses selling Brisant Secure products in 2018 than the previous year. These are said to include composite door manufacturers, PVC-U door fabricators and locksmiths.

On average, Brisant claims that each of these companies sold 30% more than they did before, adding that this is a clear indication that ‘super secure’ has now become the norm. Collectively, these customers are said to have made 61% more doors ‘Brisant Secure’ in 2018 and the expectations are for significant growth in 2019.

Nick Dutton, CEO of Brisant Secure, commented: “2018 was the year that super secure has become the norm and we’ve even made a video out of these statistics. We’ve added a number of clever marketing tools for our customers, so they can sell the benefits of super security direct to the homeowner, helping to make the sales process easy.”