A new front door has not only delivered added insulation, security and aesthetic appeal for one happy homeowner, but also increased sales, after photos of the project were shared on social media. The door installation was for a residential refurbishment in Bishops Auckland, County Durham. Window and Door Centre North East undertook the eight week project after a customer came into their showroom and went straight to the anthracite grey Silka Wilton door on display.
A survey was booked and further products were ordered, after which work on the house began. The installation updated the building’s exterior, but fitting a 70mm insulated door also helped improve the home’s insulation and security. Photos from the finished project were shared on the company’s social media profiles, which generated interest from other potential customers, resulting in follow on sales.
Window and Door Centre North East has been an Apeer customer for more than eight years, supplying Apeer composite doors, in particular from the Apeer 70 and Silka ranges. “Our customers like the style and designs of Apeer’s doors, especially the smooth texture of the Silka doors,” said managing director Eddie Wood. “The quality of the products speak for themselves: Apeer has a wide and varied range of doors and styles. Their glazing design options and colour matching services are also a great selling point for us.”
As an Apeer trade partner, Window & Door Centre North East benefits not just from the quality products but from Apeer’s support throughout the sales process. “Apeer’s after sales and customer service are always supportive and on hand to assist us,” added Eddie.
Asa McGillian, Apeer’s managing director, said: “We know customers love our products, but we also rely on the excellent installations from our trade partners, such as Window and Door Centre North East. This is why we always make it a priority to give them any additional support that they may need to deliver successful projects, such as this one.”
