Profine UK which represents the KBE and Kömmerling brands in the UK, has just presented the new industry ‘pay to play’ charity, MADi Fundraising, with a ‘significant donation’.
MADi Fundraising was launched at the FIT Show gala dinner in 2014 with a sponsored casino and the promise of a wide range of events, with 100% of the proceeds going to children’s charities, this year being the Anthony Nolan Trust. The first big event will be the inaugural MADi Ball Rally from Brand’s Hatch to Café de Paris in Monaco, in 2015.
Gareth Mobley, co-founder of MADi Fundraising, commented: “This was a surprising and incredibly generous donation from Profine UK. The interest and support in the charity has been immense from day one and with our MADi Ball Rally already sold out, we look forward to adding further events in the coming 12 months.”
Stefan Seidel, managing director of Profine UK, concluded: “It’s important for us as a business to support worthy causes and MADi Fundraising has already become a fundamental part of the industry. We’ve had an incredible year and it’s been great to hand a little back to such a worthy cause.”