Following the announcement about its investment in a new senior management team, the Aperture Group has now revealed several new product launches across its WarmCore range.
Robin Baker, MD of the core Aperture Business, said: “My intention when I joined the team was to look closely at our product offering, refine it where necessary but most importantly, ask customers what they want and need, and then meet these needs. I’m delighted to announce that the first among these new product launches will be a brand-new range of WarmCore powder-coated RALs and woodgrain foils with a new WarmCore French window offering following soon.
“A unique and much-loved product occupying the domestic and light commercial sectors, WarmCore is acknowledged as a great product and it made a real impact at launch with strong sales even today. However, since its launch it has had very little investment in marketing or product development to address some of the improvements identified by customers. That’s why we are now prioritising WarmCore across our marketing activity to make more fabricators, specifiers, installers and homeowners more aware of its unique benefits.
“The hybrid WarmCore aluminium system is now available in a choice of six new foils and 13 additional powder coated colours, which easily solves the problem for dual colour configuration,” continued Robin. “The new range of on-trend foils includes light, ginger, honey oak in super matt, and monument oak, amaranth and Macore in matt. Our investment into a Graf Welder means WarmCore is also now fusion welded for unrivalled quality and superior aesthetics.
“The WarmCore French casement windows will have all the same great features as our current standard and flush casement windows, but with the benefit of a much larger opening area by utilising a flying mullion, which opens with the sash,” said Robin. “Not only is the window design clean, modern and contemporary, it provides a stylish solution to meet fire escape regulations where this is a requirement. We have also designed a clever two part flying mullion end cap, which is a neat solution for dual colour windows. All of our WarmCore windows are manufactured to the highest standards, using top quality components. The French window locking mechanism uses Yale approved gearing which has successfully passed PAS24:2016 testing.
“There are many other exciting developments due across WarmCore as we invest in this unique offering that gives customers such a great opportunity for added-value sales,” Robin concluded.
“Our clear message to the market is that Aperture is here to stay and is committed to investing in products that the market wants and needs. With the right investment and top product designers in-house, we see WarmCore as a real jewel in our business and look forward to announcing more new developments to the range imminently.”