Follow the money and grow

Tradesmith managing director, Mark Hutchinson

Tradesmith managing director, Mark Hutchinson

Fabricator, Tradesmith, says that it has invested in high end products, new facilities and an Amazon style service in order to tap into increasing demand for homeowners who are prepared to pay for premium windows and doors for their homes.

“When the market moves, it makes sense to move and follow the money too,” said Tradesmith MD, Mark Hutchinson. “As a premium quality, trade fabricator serving the South East, we’d stuck with a successful formula and our suppliers for 25 years. But in the last five our market changed. Demand for colour and high-end windows and doors has grown fast while the commodity white window market has dropped. Customers wanted products and a service that gave them the edge so they could grow profitably.

“To give them that, we added the brands with colour and an edge, plus an Amazon-style delivery service that we’re used to in our personal lives. Deceuninck Heritage, R9, R7, Masterframe vertical sliders and Solidor are brands that open doors and help installers sell to The Haves – homeowners whose spending has driven the demand for colour and high-end windows and doors.

“Along with our existing lineup of Halo, Warmcore, Masterdor, traditional Sussex Doors, double-rebate composite doors, Ultraframe and Stratus roof lanterns, we have everything an installer needs,” Mark explained.

“We invested £130,000 in expanding the factory to 18,000ft2, in new machinery, and in rebranding and signage to refresh the look of the delivery fleet and factory. Upgrading the two showrooms is next on our list.

“With our great choice of brands, Tradesmith is now the leading supplier of colour in the South East, offering the same lead times for colour as standard white windows and doors. And customers can choose between our standard fast delivery, and Amazon-style three day delivery or next day service to meet any need,” he concluded.