As part of their new Network Development Programme for 2018, Solidor has launched a Press Office for their installer partners, to enable them to generate press coverage on a more local basis and to support their other marketing activities.
Research has shown that PR, while one of the most powerful tools within the marketing armoury in the fenestration sector, is less so adopted by installer partners in the consumer sector. This move by Solidor to introduce a customer Press Office further highlights the fact that the solid core composite door manufacturer is continuing to invest in new ideas and fresh thinking.
Gareth Busson, head of sales and marketing of Solidor Group commented: “The launch of the Press Office is another marketing initiative designed to set our customers apart and to help them fulfil further sales of our composite doors. If they already have existing advertising campaigns within their respective local media, then we can maximise the value of this with powerful and incisive PR.”
