Target Windows helps transform overgrown land into multi-million-pound quality housing estate

How the new Lichfield Street development could look
How the new Lichfield Street development could look

Target Windows, based in Meir Heath, will be working alongside main contractor Novus Property Solutions, based on Festival Park, to build 128 homes and apartments off Lichfield Street.

The project is being delivered by Fortior Homes, owned by Stoke-on-Trent City Council, and will transform an overgrown patch of land, vacant since 2005, into high profile private rented accommodation.

Target Windows director, Guy Basnett, said: “We are extremely proud and excited to have been chosen to work with Fortior Homes for supplying windows and doors on this project. It’s something that will be very prominent in the city, situated on one of the main arteries into Hanley and is something we as a local, family-run business want to be involved with.

“We are glad to see Fortior investing in the Stoke pound and keeping things in the local economy and look forward to redeveloping our city and playing a part in providing good quality housing for Stoke-on-Trent and securing jobs for our workforce.”

The development, located next to the Emma Bridgewater Factory, will provide a mix of one and two-bedroom apartments and low-rise two and three-bedroom houses and apartments with parking. Target Windows will be proving aluminium curtain walling on the apartments, as well as all the PVC-U windows and doors.

Councillor Joanne Powell-Beckett, the city council’s cabinet member for housing, said: “This exciting project will not only help satisfy the huge need for private rented housing within Stoke-on-Trent but will transform an overgrown site, which has remained undeveloped for over a decade and currently detracts from the character of the area. It will also benefit from three new roads which will improve traffic flow.

“I’m pleased a local business has won the contract for this development, ensuring we keep the Stoke pound in the city and that we are supporting the local economy.”

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