Double-decker stand

mascoFrom its impressive double-decker stand (216) at the FIT Show, the rebranded MASCO UK Window Group will be aiming to showcase the full breadth of its product, service and support proposition, all designed to help customers win business – whatever their market sector.

“Whether you’re in retail, trade manufacture or new build installation, or simply looking for PVC-U panel or GRP composite doors, we will be presenting our entire range of novel, exciting and practical solutions designed to suit all visitors to the show,” said Wayne Devine, CEO of the MASCO UK Window Group.

All the group’s rebranded divisions, from Duraflex to Phoenix Doors and Safechoice, will be represented on what it describes as an ‘informative’ stand, ‘packed with innovative marketing solutions and support designed to help customers differentiate themselves and grow successfully in a competitive marketplace’.

Don’t forget to bring your special MASCO UKWG ticket to be in with a chance of a winning a fantastic Samsung home cinema and Netflix subscription. One lucky winner will be drawn on the last day of the show.

Interactive displays promoting the customer service and support offering include the new Safechoice Window and Door Design App. Launched at the show, this allows customers to demonstrate how the colours, hardware and glass design of these products can be overlaid onto a consumer’s property, helping them to sell in the home. Just ask one of the team for a full demonstration.

New products from UK Fabrication, comprising Griffin, Premier and Techniglass, include its latest SAC and Yale hardware products and the recently launched Heritage hardware range (pictured) along with triple glazing, foiled trims and finishes.

For trade fabricators, the Duraflex Diamond Suite PVC-U window and door system features the unique, high-performance Q-Lon weatherseal, with a full guarantee on the lifetime of the window.

Installers in the new homes market can learn more about the products and support offered by UK Newbuild for this specialist sector. If you’re seeking entrance doors for the domestic replacement retail sector, then the versatility and range from Phoenix Doors, the Group’s door specialist, offers plenty of composite and panel door choices.

Wayne added: “Our debut at the FIT Show gives us the perfect platform to introduce our new branding to the industry along with an exciting range of product and service solutions specifically designed to meet the needs of all our customers, whatever their sector. We look forward to welcoming you all!”

Contact MASCO UKWG on 01684 852673, email or visit

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