Hurst has announced a ‘major re-brand’ which it says will strengthen its position as a manufacturer of composite doors and PVC-U door panels and include a ‘bold new identity’ to capture its ‘unique pedigree’ and appeal to a new generation of customers.
Marketing manager, Hayley Barker, explains: “This launch marks the beginning of what will be a pivotal year for Hurst as we embark on another period of rapid growth. We have a punchier name and a fresh new look, but our core company values remain the same – they are the trademark of Hurst.
“We put a great deal of time, care and effort into creating our doors and our people are dedicated to delivering the very highest standards of quality and personal service to our customers. This new identity reinforces these unique strengths, which set us apart in the industry.
“We are never afraid to invest at Hurst and this is the biggest branding exercise that we’ve ever undertaken in the history of the business. Our new identity will elevate Hurst to a new level and help us engage with a wider audience, especially homeowners who are increasingly asking for a Hurst door by name. This is just the start though and we can’t wait to share plenty more Hurst innovations over the coming months.”
The re-brand follows a £650,000 investment at Hurst into new machinery and delivery vehicles to enhance the firm’s capabilities and continuously improve levels of quality, service and value. Hurst also recently expanded its customer service and order processing teams to support its field sales team and grow its customer base by 25%.