A Plus Aluminium has launched a new website with a clear focus on making life easier for installers, contractors and commercial customers – from finding the right product and technical information to generating leads and getting the support they need.
The new site has been developed to provide a faster, more intuitive user experience, with improved menu functionality and clearer navigation making it easier for visitors to find what they need from the company’s extensive range of aluminium windows, doors and commercial glazing solutions.
Products are now clearly divided into Residential and Commercial sections, giving installers, contractors, architects and other specifiers a more direct route to the products and information relevant to their projects. The site also includes a new FAQs section, providing quick answers to some of the questions customers and trade users commonly ask.
A highlight of the new website is the introduction of A Plus Aluminium’s Residential Trade Partnership programme, showing how installers can benefit from joining the company’s growing installer network. The programme has two tiers, each offering different levels of support.
The website also introduces Modeal, A Plus Aluminium’s high-quality, high-performance range of aluminium windows and doors. Designed with installers in mind, the Modeal range combines style, quality and security for customers and includes casement windows, bifold and sliding doors, hinged doors and entrance doors.
“We wanted the new website to do much more than simply showcase our products,” says Jon Palethorpe, Joint Managing Director at A Plus Aluminium. “It has been designed around what our trade customers actually need – whether that’s finding the right product quickly, accessing technical information, understanding the benefits of becoming a Trade Partner or bringing a client into our showroom.
“The launch of the website also gives us an opportunity to introduce our exclusive Modeal range and demonstrate the breadth of support we can provide to installers. We have invested significantly in making the site a useful resource for our trade customers and an effective way of helping them grow their businesses.”
The new website has been developed with a professional web developer and SEO agency, with optimisation for both traditional search engines and AI search/GEO (Generative Engine Optimisation). This is intended to improve how easily potential customers can find A Plus Aluminium online and also to generate more opportunities and leads for its Trade Partners.
A key feature of the website is the integrated appointment booking tool, designed to help installers quickly schedule client visits to the company’s showroom. By making showroom access effortless, installers’ customers can discuss product options, finishes, styles and performance and see the quality and appearance of the products first-hand before making their decision.
