BSW Window Solutions has extended its successful ‘Just Add Glass’ campaign to include aluminium bifold doors, giving installers access to the same cost-effective supply model already available across its patio door range.
The Peterborough-based trade fabricator introduced the initiative earlier this year for its SheerGlide inline patio doors. Following strong uptake from customers, the company has now expanded the offer to cover its full bifold door portfolio, including the Index bifold door from Sheerline.
The move reflects growing demand for larger glazed areas and slimmer sightlines in residential projects, particularly in kitchen extensions and open-plan living spaces. As homeowners continue to prioritise uninterrupted views and increased natural light, installers are under increasing pressure to provide high-performance aluminium systems that meet modern design expectations.
“The trend towards larger glazed areas shows no sign of slowing,” said Gary Hancock, sales director of BSW Window Solutions. “Homeowners want expansive views and minimal frame obstruction, which means installers need access to products that deliver on aesthetics without compromising value.
“Extending our ‘Just Add Glass’ campaign to bifold doors was a natural next step. Installers have seen the benefits it brings to our patio door range, and we wanted to offer the same combination of competitive pricing, quality and fast turnaround across bifolds as well.”
Under the expanded programme, installers can source unglazed bifold and patio door systems manufactured using Sheerline aluminium profiles, allowing them greater flexibility while maintaining control over glazing specifications.
In addition to competitive pricing, customers benefit from a comprehensive support package that includes a dedicated account contact, online quoting and ordering software, product samples, marketing materials and technical assistance throughout the project lifecycle.
“Our focus is on making life easier for installers,” added Gary. “At its core, ‘Just Add Glass’ is about providing quality products, dependable lead times and pricing that helps customers remain competitive and grow their business. It’s a straightforward proposition that delivers real value.”
The extension of the campaign further strengthens BSW’s aluminium offering and provides installers with a simple route to sourcing premium bifold and patio door solutions backed by full trade support.
The new SheerGlide patio door is available unglazed for £1,000 plus VAT on any door up to 3m, while unglazed bifold doors are available from £379 plus VAT per sash.
