Sternfenster has strengthened its entrance door offering with the launch of BRiTDOR, a new solid timber core composite door range combining strength, security and durability with an extensive choice of styles, colours and finishes.
Available to order now, BRiTDOR has been introduced to give Sternfenster customers a strong new proposition for the retail market, with a solid timber core and heat-reflective CoolSkin outer layer at the heart of the range.
BRiTDOR also offers the widest range of solid timber core door styles, including exclusive Enzo, Glenman and Eaton designs, alongside a broad choice of colours, wood stain finishes and flexible sizing options.
Nathan Court, Chief Sales Officer at Sternfenster, said: “We’re really excited to introduce BRiTDOR to our customers. Entrance doors are an important part of the home improvement market and we wanted to give installers a range that combines the performance homeowners are looking for with a huge amount of design choice.
“The solid timber core gives BRiTDOR excellent strength, security and durability, while the choice of styles, colours and finishes gives installers plenty of opportunities to create a door that suits the individual homeowner and their property.”
Every BRiTDOR is constructed around a solid timber core, providing a strong foundation designed to deliver long-term performance and security.
The core is complemented by a thermoplastic CoolSkin outer layer, which reflects heat and helps to reduce thermal movement. CoolSkin also delivers a defined wood-grain finish, providing an attractive appearance across the range.
Its heat-reflective properties make BRiTDOR particularly suited to entrances exposed to high levels of direct sunlight, including south-facing locations.
Nathan continued: “Performance and appearance are both incredibly important when homeowners are choosing a new entrance door.
“BRiTDOR’s CoolSkin technology gives installers another valuable benefit to talk about. It helps the door manage the impact of heat while delivering the defined wood-grain appearance that homeowners want.
“Combined with the solid timber core, it creates a very strong product story that installers can confidently take into the home.”
Choice is also central to the new range, with BRiTDOR offering an extensive collection of styles designed to suit both traditional and contemporary properties.
Exclusive Enzo, Glenman and Eaton designs sit within the wider collection, while an extensive colour palette provides homeowners with further opportunities to personalise their entrance.
Golden Oak, Irish Oak and Rosewood wood stain finishes are also available, providing additional options for homeowners looking to achieve a timber-style appearance.
Sternfenster customers will also be able to specify BRiTDOR in taller and narrower configurations, extending the applications available to them and helping installers cater for a wider variety of property and opening requirements.
Nathan said: “Choice can make a real difference in the retail sales process. Every homeowner has their own preferences, and the entrance door is an opportunity for them to add character and personality to their property.
“The breadth of BRiTDOR means our customers can offer a really strong selection, while flexible sizing opens up further opportunities across different types of homes.”
The launch forms part of Sternfenster’s continued investment in its product offer and the support available to its trade customers.
To coincide with the introduction of BRiTDOR, Sternfenster has created a dedicated landing page where customers can explore the full collection.
A supporting marketing toolkit is also available, including product imagery, social media content and other resources designed to help installers promote BRiTDOR to homeowners and generate new sales opportunities.
Nathan concluded: “We want to give our customers products that help them compete and give them something valuable to talk about with homeowners.
“BRiTDOR brings together strength, security, durability and a fantastic amount of design choice. We believe it will be a great addition to our customers’ entrance door offering, and we’re looking forward to seeing the opportunities they create with it.”
