Insight Data has unveiled a ground-breaking new generation of Salestracker, its growth platform for the glazing, construction and wider building sectors.
Faster, smarter and packed with powerful new capabilities, the new version of Salestracker brings market intelligence, prospecting, sales and marketing together in one platform, giving businesses a far more powerful way to find opportunities, target the right markets and turn data into growth.
At the heart of the new platform is a completely redesigned interface that makes managing customers and prospects faster and easier, alongside a host of new growth tools designed to give businesses greater control over prospecting, sales activity and performance.
The upgraded List Builder now includes a mapping tool, allowing users to draw precise geographical areas when targeting prospects. A new dashboard provides an instant snapshot of leads, marketing and team performance, while customisable fields mean Salestracker can adapt to individual businesses and their existing processes.
An API connection also allows live market intelligence to be integrated directly with your existing software, opening up even more possibilities for businesses looking to make their data work harder.
STEM, Salestracker’s email marketing system, has also been transformed, combining inbound and outbound marketing in a powerful automated lead-generation engine. It can put thousands of prospects into targeted campaigns, nurture relationships and keep leads moving towards a sale, dramatically reducing the manual work involved.
Its intuitive email designer makes creating campaigns quick and straightforward, while sophisticated workflows can automate entire customer journeys. Businesses can create campaigns both simple and complex, set them running and let STEM keep prospects engaged automatically, delivering the right messages at the right time.
STEM is now even smarter, helping users create campaigns faster and turn market intelligence into more targeted marketing opportunities.
Salestracker Mobile puts the power of the platform in the hands of sales and marketing teams wherever they are, with customer and prospect information available through Apple and Android apps.
The new products were showcased at EDGE on September 17, Insight Data’s one-day business growth event, where delegates saw the new Salestracker in action.
Andrew Scott, CEO of Insight Data, said: “We’ve made a significant investment developing this new generation of Salestracker and we believe it changes the game. It’s faster, easier to use and gives businesses more powerful ways to find prospects, act on opportunities and turn market intelligence into growth.”
