Tommy Trinder has announced the launch of Sales Agent – the 24/7 website salesperson that knows your range, chats with homeowners and turns designs into ready-to-close quotes.
“Online configurators have been around for years. But, of course, they have never been able to hold a proper conversation,” says Tommy CEO, Phil Wardle. “Sales Agent changes that.”
Built to sit on the installer’s own website, Sales Agent lets homeowners explore products by chatting, typing or clicking. But the real breakthrough is its ability to talk turkey – discussing colour options, styles and hardware knowledgeably, comparing materials, explaining the trade-offs and helping customers understand what best suits their home, priorities and budget.
“Homeowners don’t think in system names and technical diagrams,” says Phil. “They ask normal questions: ‘Do you think grey will work with my brick?’, ‘Will this wooden door stick?’ or ‘Is this handle more secure than that one?’”
“Sales Agent can answer all these questions and more in a friendly, accessible way – talking homeowners through the features and benefits of the installer’s product range in plain English.”
As the conversation develops, Sales Agent builds the design in real time, bringing the homeowner’s vision to life in clear, photorealistic detail. Once complete, the draft quote is delivered directly to the installer’s Tommy login, together with the homeowner’s contact details – ready for the sales team to refine, follow up and close.
“Imagine having your best product expert available on your website around the clock, happy to explain what a dummy vent is at 11pm on a Sunday,” says Phil. “Sales Agent takes care of the early-stage explaining, inspiring and qualifying, before handing a warm, properly configured opportunity over to the human team. Now you’re talking!”
