Get ‘beach body ready’ and stop fabricating, says TruFrame

TruFrame has launched a ‘tongue-in-cheek’ advertising campaign designed to encourage small to medium sized fabricators to partner with them.

Postcards have been sent out to manufacturing companies highlighting the benefits of switching off their machinery and partnering up with TruFrame, which claims to have an ‘impressive history’ in ‘highly successful’ changeover programmes for fabricators.

There is also a dedicated website at, as well as a social media campaign which suggests that some business owners could be focussing on generating sales (or even working on their tan), rather than on the last machinery breakdown and other ‘difficult business issues’.

With an in-house developed order management portal, along with dedicated sales, marketing and customer service functions, TruFrame says it has the resources to implement a carefully orchestrated and tailored changeover programme. With 97% of all frames reportedly going through quality control first time and OTIF levels at 99%, there’s the additional reassurance of consistent product supply, with each frame hand finished using TruFrame’s four-step process.

David Firmager, managing director of TruFrame, commented: “The new campaign is designed to highlight the opportunities for companies to stop fabricating. For many, it makes commercial sense and the prospect not necessarily to get beach body ready, but to find time for other more proactive and rewarding activities.”