Following the launch of its new ‘super-slim’ Ali Vu aluminium window at the beginning of the year, Senior Architectural Systems says that it has reported a ‘significant increase’ in the number of trade accounts being set up as contractors take advantage of the company’s new residential product offering.
In the period from January to June 2018, Senior claims to have signed up 20 new companies working in the domestic sector across the UK, helping to generate approximately £1m in sales for its new customer base.
Said to have a long-standing and successful track record of working in the commercial sector, Senior’s expansion into the domestic residential market has seen the company use its manufacturing expertise to create Ali Vu, a slim line high performance aluminium window, and the Ali Fold range of aluminium bi-folds and patio doors.
Specifically designed to be easy to fabricate and install, Senior says the new Ali range is also proving to be a popular choice with homeowners who are looking for a thermally-efficient and attractive alternative to PVC-U and timber windows and doors.
Senior adds that its new customers are also taking advantage of a range of benefits available to registered account holders, including technical advice, PR and marketing support, and access to exclusive sales resources such as Senior’s new Signature colour swatch book.
